Featured Talent

Introducing Sharla-Jannett Cameron

Ad Tech Innovator & Operational Leader with 20+ Years of Impact.

People-First Leader Driving 98% Campaign Accuracy & Team Excellence.

Process & Systems Specialist – Cutting Sales Inefficiencies by 37%.

CRM & Ad Tech Transformation Expert | Proven Scalable Solutions

Champion of Niche Tech Innovation & Grassroots Entrepreneurship.

Can you walk us through your most successful digital marketing or tech project? What made it a success? 

1. My most impactful project was leading the development and commercialization of 7Plus, a digital streaming platform. As part of the core team, I oversaw foundational systems for ad operations, targeting, and monetization. The success stemmed from: 
2. Strategic Vision: Aligning ad tech with user engagement goals to create seamless, high-impact advertising experiences. 
3. Operational Excellence: Implementing scalable workflows for live event ad insertion (e.g., Olympics, Rugby World Cup), ensuring minimal disruption and maximum viewer retention. 
4. Revenue Growth: Achieving a $15M revenue milestone within 12 months by optimizing ad delivery and fostering crossplatform partnerships. 
5. The project’s longevity—systems my team and I put in place still underpin 7Plus’ operations today—validates its success. 

What key skills and experience set you apart from other digital marketing or tech professionals? 

1. My unique value lies in: 
2. Hybrid Expertise: 20+ years blending ad tech innovation (e.g., HopprTV’s unified ad platform) with operational leadership (e.g., streamlining workflows at Seven West Media to save costs). 
3. People First Leadership: Building teams that delivered 98% campaign accuracy (Fairfax Media) and zero client credits for 18 months. 
4. Scalable Process Design: Proven success in CRM implementations (Salesforce, Marketo) and system migrations (DoubleClick to XFP, Solbright to Operative.One etc.), reducing sales inefficiencies by up to 37% (RealEstate.com.au). 
5. Niche Focus: Empowering underrepresented entrepreneurs with tech solutions, bridging corporate strategies with grassroots innovation. 

Which industry trends or emerging technologies do you believe will have the biggest impact on digital marketing or tech in the next 3 years? 

1. AI-Driven Personalization: Enhancing ad targeting and customer journey mapping through predictive analytics. 
2. Connected TV (CTV) Growth: Capitalizing on shifting viewer habits with dynamic ad insertion and interactive formats (as pioneered at Hoppr). 
3. Privacy Centric Marketing: Adapting to cookie deprecation via first party data strategies and contextual targeting. 
4. Automation Tools: Leveraging platforms like Salesforce/Marketo to streamline workflows and improve ROI. 

What’s been your biggest challenge in digital marketing or tech, and how did you overcome it? 

1. Leading the migration from DoubleClick to XFP at Fairfax Media was a critical challenge. Legacy systems risked campaign delays and revenue loss. My approach: 
2. Collaborative Training: Worked crossfunctionally to upskill teams on the new platform. 
3. Rigorous QA: Instituted realtime monitoring to ensure 98% delivery accuracy postmigration. 
4. Stakeholder Alignment: Partnered with sales and marketing to maintain client trust during the transition. 
5. The result? A seamless shift with no operational downtime or client attrition. 

If a company is looking to scale its digital presence or tech capabilities, what’s the first thing you’d assess and change? 

1. I’d start by auditing process efficiency and technology stack integration. For example: 
2. Bottleneck Identification: At Seven West Media, streamlining workflows unlocked $15M in revenue. 
3. Scalable Tools: Implementing CRM systems (e.g., Salesforce) or ad servers (e.g., DFP) to simplify repetitive tasks. 
4. Team Empowerment: Training sales teams to leverage data insights for agile decision making, as I did at REA Group to boost renewal rates by 37%. 
5. The goal: Build a foundation where technology and talent work symbiotically to drive growth. 

How do you build and scale a high-performing digital marketing or tech team while maintaining creativity and efficiency? 

1. My approach centers on aligning talent, tools, and culture: 
2. Hire for Adaptability & Passion: At Hoppr, I built teams that thrived on innovation by recruiting individuals who combined technical expertise (e.g., ad ops, CRM) with curiosity. For example, my team pioneered interactive TV ad formats by encouraging cross-functional brainstorming between engineers and creatives. 
3. Empower with Scalable Systems: During the 7Plus launch, I implemented standardized workflows (e.g., automated reporting via Salesforce) to reduce manual tasks, freeing the team to focus on creative problem-solving. 
4. Foster Ownership: At Fairfax Media, I elevated retention by creating a culture where team members “owned” campaigns end-to-end, leading to 18 months of zero client credits and a 98% accuracy rate. 
5. Continuous Learning: Instituted regular upskilling sessions (e.g., workshops on AI tools) to keep teams ahead of trends while maintaining agility. 

When launching a new campaign or product, what are the first three strategic decisions you make? 

1. Define Success Metrics Aligned to Business Goals: For HopprTV, we prioritized *engagement* (viewer retention) and *revenue* (ad yield), which guided our ad tech integrations and measurement frameworks. 
2. Audience-Centric Targeting: Leveraged first-party data and contextual insights (as I did at Seven West Media for sports events) to ensure campaigns resonated with core demographics. 
3. Resource Allocation & Tech Stack Readiness: I start by auditing existing tools and securing cross-functional buy-in. For example, before launching Seven West Media’s ad products, I ensured seamless integration between ad servers and analytics platforms to avoid silos. 

With shifting algorithms and increasing privacy regulations, how do you future-proof a digital marketing or tech strategy? 

1. Invest in First-Party Data: Built a first-party data strategy at Hoppr by incentivizing user registrations for personalized CTV ads, reducing reliance on third-party cookies. 
2. Contextual Targeting & AI: Shifted focus to contextual ad placements (e.g., aligning sports ads with live event streams) and AI-driven predictive analytics, as seen in my work optimizing Seven’s digital revenue. 
3. Agile Compliance Frameworks: Proactively adapted to GDPR and CCPA by implementing privacy-by-design workflows at Fairfax Media, including automated consent management tools. 
4. Diversify Channels: Reduced risk by balancing paid media with owned channels (e.g., email, CRM nurturing), a tactic I used to ensure ROI for my organisations advertisers.

If the CEO suddenly slashes your budget by 50%, how do you decide what stays and what goes? 

1. Audit ROI: Prioritize initiatives with proven returns, like high-margin ad products (e.g., HopprTV’s dynamic ad inserts generated 30% of revenue at 15% lower CPMs). 
2. Renegotiate Vendor Contracts: At Seven West Media, I reduced tech stack costs by consolidating tools (e.g., sunsetting redundant analytics platforms) and negotiating volume discounts. 
3. Double Down on Automation: Redirect resources to scalable solutions, such as CRM-driven lead nurturing (my SJC.Media clients saw a 20% efficiency gain post-automation). 
4. Empower Teams to Innovate Cheaply: Launch lean experiments—like the “mini-campaigns” I piloted at Urban Geek Media using low-cost social listening tools—to test ideas without big budgets.

If your career were a movie title, what would it be and why? 

1. “CRM-geddon: How I Learned to Stop Worrying and Love the Algorithm.” 
2. Why? Because my career has been a wild ride of battling ad tech glitches, appeasing the spreadsheet gods, and occasionally shouting, “Why won’t you *just target the “right” audience?!*” at my screen. Think *Dr. Strangelove* meets *The Social Network*, but with more caffeine and fewer nuclear codes.
3. Bonus scene: Me explaining to a client why that adult ad is appearing on their machine in place of the sponsorship that they bought…yes that actually happened.

What’s the weirdest thing you’ve had to Google in the name of "market research"?

1. “Do koalas prefer preroll ads or midroll ads during eucalyptus unboxing videos?”
2. (True story. Okay, *mostly* true. I was optimizing ad placements for a wildlife streaming platform, and let’s just say the koala demographic is… *niche*.) Runner-up: “Can you A/B test a cupcake’s impact on stakeholder buy-in?” Spoiler: Ganache has a 200% success rate. 😆

Tell us something surprising about you that most people don’t know.

1. I once baked 200 cupcakes in 48 hours for a charity event—while simultaneously troubleshooting a rich media campaign issue. Because nothing says work-life balance like frosting cupcakes with one hand and debugging ad scripts with the other. Somewhere between batch #15 and a JavaScript meltdown, I realized my true calling: crisis management… and possibly competitive baking. Pro tip: A well-timed sugar rush can defuse any tense client call.

Contact Sharla-Jannett (SJC) Cameron

sjc@sjc.media