Description

10 Month Fixed Term Contract

If you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking.

For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

Help people create their tomorrow, while you create yours

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 170 years.

If we do our job well, we genuinely add to the prosperity of our country and its people.

How you’ll make an impact

The Marketing function in AMP Australia is critical in understanding our customers, their needs, and aspirations. This function is responsible for developing compelling solutions, offers and experiences for our customers.

The purpose of this role is to support delivery for achieving customer expansion, recognition and engagement targets for Personal Banking, Small Business Banking and Home Lending. This will be achieved by designing, executing, and optimising customer centric, multi-channel lifecycle programs and marketing campaigns to achieve expansion and recognition targets aligned with the Bank’s vision to be a digital-first Bank.

You’ll make an impact by:

Working with the Senior Marketing Manager, support the creation of the customer marketing strategy for AMP Bank, across Personal Banking, Small Business Banking & Home Lending.
Support the development of the overarching customer engagement, expansion and retention strategies and seamless implementation working collaboratively with the broader Marketing function and Bank stakeholder group.
Design and manage customer lifecycle marketing programs, ensuring meaningful and relevant communication at all stages of the customer journey.
Map and govern best-in-class customer journeys to deliver the optimal customer experience
Focus channels requiring creative asset development and production, media planning and content creation and production include but are not limited to paid search, social media, email marketing, advertising and owned channels including amp.com.au, MyAMP app, eDMs and NBIs.
Develop and implement sophisticated campaign strategies and programs, leveraging advanced cell segmentation and design to create highly personalised and targeted offers. Ensure these programs deliver relevant and timely messages to enhance engagement, recognition and loyalty.
Design programs leveraging full capabilities of Adobe Journey Optimiser (AJO) and collaborate with enablement teams to ensure they’re fully briefed and equipped to execute effectively
Lead the end-to-end development and execution of digital and direct campaigns with the broader Marketing team and key stakeholder engagement to ensure campaign and content delivery is on time and within budget
Continuously monitor industry trends and emerging technologies to identify new customer expansion and retention opportunities
Build effective partnerships with key Bank stakeholders to enable close collaboration and a deep understanding of the business and customers
Ensure all marketing campaigns and activities are consistent with customer value propositions and advertising and creative guidelines.
Support the timely and accurate tracking, analysis, reporting and optimisation of marketing performance, including Post Implementation Reviews (PIRs), ensuring learnings and insights are incorporated into future campaigns and activities. Provide regular performance updates to the business to demonstrate the achievement of business targets
Collaborate with broader brand and marketing team, ensuring creative and messaging alignment, consistency, and compliance.
Work with media and creative agency partners to deliver marketing activities that are engaging, effective and complement brand activities
Support the management of marketing budget, including forecasting, invoicing, reconciliation and reporting

What you will bring to the team

Previous 3+ years experience defining, implementing, and optimising digital marketing strategies across channels,
Preferably Banking sector experience and specifically in Personal (incl lending) & Small-to-Medium Business Banking
Preferred experience designing marketing programs delivered through Adobe suite
Experience in delivering personal (incl lending) and small business lifecycle programs preferred
Customer journey mapping experience required & service design experience ideal.
Broad technical understanding of direct and digital marketing strategy, CX, channels and platforms, including email, social media, email marketing and in app notifications
Understanding of digital marketing trends and emerging technologies.

You’ll thrive here if…

If you can adapt from BAU to the ambiguous with ease, you’ll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you’ll be expected to jump in and deliver across a variety of areas. Meaning, you’ll be closer to the action and executive decisions that influence where we go next.

If you’re someone that can hold their own, you’ll find AMP quite liberating.

Why we think you’ll love working at AMP

Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. If they don’t work, we move on – better for it.

We know there’s no one way of doing things. So, you won’t have to sacrifice who you are or how you work to fit in here. We’re inclusive and flexible in many of the ways you’d expect. And in some of the ways you wouldn’t. As long as your health and wellbeing come first - at home and at work.

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you’ll find moments to connect, feel valued and do meaningful work.

Whether it’s through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have.

We believe in the power of inclusion and diversity

We’re dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged, but also leads to better connections with our customers.

We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process.

We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow?

If you’re someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.

Don’t procrastinate! We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.

Looking forward to meeting you.

AMP Services Limited

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