The Role: We have big plans at the Austin Group and we’re on the hunt for a driven Group Digital Marketing Manager to join our team! This position is responsible for the development and hands-on implementation of digital marketing strategies in line with the wider marketing strategies for the Austin Group brands (Gazman, Perri Cutten and Cable). This includes performance marketing, social media, SEO, and affiliates. You will be accountable for driving relevant traffic, sales, brand awareness and customer engagement through insight-led and cost-effective digital marketing activities. Initially, this role will be more hands-on, but once on board you will be responsible for hiring a Digital Marketing Specialist as a direct report to take over the hands-on element with the Womenswear Brands, while your role will focus on optimisations, deliverables, stakeholder management and leadership. Responsibilities will include but not limited to: Develop and implement integrated digital marketing strategies and roadmaps across all digital marketing channels for each managed brand Work hands-on in the set-up and daily management of SEM campaigns across Google and Microsoft, ensuring objectives, conversion goals, creative/terms, and budgets are continually optimised Develop and execute paid social media strategies to drive cost-effective sales, social audience growth and customer engagement across all social platforms, with the ultimate objective of building brand awareness and growing market share Manage affiliate opportunities directly with publishers utilising independent platform (i.e. Impact), ensuring objectives and placements are on-brand and commercial agreements agreed on by GM of Marketing Liaise closely with each brands marketing team, CRM, and eCommerce teams to develop content calendars and creative to supports effective SEO and digital marketing performance Where applicable, accountable for digital agency relationships ensuring performance activity is executed as per the agreed strategy, budgets, and timeline Undertake continuous analysis of customer data, insights, mass segment performance, competitive digital environment and use an insight-led approach to shape the digital marketing roadmaps Use your commercial acumen to build business cases and digital marketing campaigns that drive the right customer behaviours and outcomes Collaborate with the creative and marketing teams to ensure the marketing messages and content used in all digital marketing campaigns are aligned with the respective brands guidelines and tone of voices Collaborate with the brand marketing teams on the development of organic social media strategies and consult on best practice activity and community management Continually test and learn from digital marketing campaigns to ensure you are maximizing awareness and conversion Develop and manage closed loop reporting process across all digital channels to measure and monitor digital marketing activity effectiveness and ROI against business goals and using insights to improve future activity As the subject matter expert, seek and provide recommendations on digital marketing best practice and enhancement opportunities that drive business growth and sales Ultimately lead a team, focusing on delivery of plans against targets and budgets, applying clear and consistent Performance Management in line with our policies and values Manage direct reports, acting as professional role model and coach, encouraging individuals to identify new opportunities to substantially grow income You will have: Bachelor’s Degree in Marketing, Business, or relevant tertiary qualification Minimum 5 years’ experience in a hands-on digital marketing role, preferably in a retail or agency environment Ideally worked for an ecommerce brand or a brand with a digital focus Digital marketing technology experience, including a high degree of understanding of SEO, CRM and Social Media platforms Understanding of HTML (preferable) High understanding of web analytics using Google Analytics or similar Competencies in MS Office, particularly in Excel for deep diving into data if required Excellent understanding of all facets of digital marketing Ability to work well under pressure and be flexible Strong commercial acumen Confidence with and the aptitude to learn new technology High levels of autonomy with the ability to work collaboratively within a team Strong stakeholder engagement, influencing, change management and people skills A detailed and focused approach to work and willingness to learn Ability to develop strong relationships with external partners including agencies and developers We provide: A competitive salary package Generous product allowance 50% clothing discount off all of our brands (GAZMAN, Perri Cutten, & Cable) Free on-site parking A tailored induction program to ensure you have the best introduction to the business The opportunity to build your career with a successful, established and trusted Australian brand Fantastic work/life balance A friendly, motivating and rewarding team environment, where achievements are recognised A highly supportive management team Opportunities to attend fantastic social events, annual conferences and award nights