APT Travel Group – We are a world-leading travel company, passionate about helping travellers explore cultures, experience places, and connect with others, to live an enriched life. This passion, along with a profound respect for ourselves, our workmates, our customers, our community and our environment, has seen ATG establish a position as one of the world’s leading travel companies.

Are you a creative storyteller with a passion for social media and luxury travel? Do you thrive on crafting engaging content, building vibrant online communities, and driving brand engagement? If so, we have the perfect opportunity for you!

THE ROLE

As our Social Media Executive, you will play a key role in shaping the online presence of APT & Travelmarvel (ATG), bringing our luxury travel experiences to life through dynamic content and strategic engagement. You will work closely with our Digital, Marketing, Brand, and Product teams to ensure our social media channels captivate, inspire, and connect with our audience.

Your key responsibilities will include:

Create & Curate Content: Work with our Design Studio, Brand, and Digital teams to develop high-quality, engaging content across Instagram, Facebook, and YouTube.
Manage Social Media Strategy: Align with internal marketing and product strategies to maintain brand consistency and enhance online presence.
Engage & Build Community: Interact with our followers, respond to comments and messages, and collaborate with Customer Service teams to enhance customer experience.
Analyse & Optimise Performance: Monitor key social media metrics, analyse campaign results, and refine strategies for continuous improvement.
Stay Ahead of Trends: Keep up with the latest social media innovations and best practices to keep our brand at the forefront of digital engagement.
Social Listening & Insights: Use social listening tools to provide valuable insights on customer sentiment, industry trends, and competitor activities.
Events Digital Marketing Coordination: Support our broader Marketing Team by coordinating Digital Marketing for our Retail Events.

ABOUT YOU

To be successful in this role you will have:

A strong understanding of social media platforms, trends, and algorithms.
Exceptional communication and creative writing skills.
Proficiency in analytics tools (Google Analytics, Hootsuite, Ads Manager, Business Manager).
Ability to multitask, work under tight deadlines, and adapt to a fast-paced environment.
Experience in managing social media accounts and delivering engaging campaigns.
A background in marketing, communications, or a related field is highly desirable.
Basic graphic design and video editing skills are a plus!

WHAT WE OFFER

Experience our premium products through familiarisation trips
Flexible work culture with a hybrid model
4 weeks of annual leave plus a bonus week
Opportunities for giving back through our One Tomorrow Foundation
Well-being and development programs
Family and Friends travel discounts
Onsite parking, close to cafes and entertainment

OUR VALUES

At the heart of our business are our values, which guide everything we do:

Genuine Service – We care deeply about the experiences we create
Better Together – We thrive on collaboration and value all opinions
For Tomorrow – We embrace growth and learning opportunities
Celebrate the Moments – We love celebrating successes and fostering positivity

APPLY NOW

If you’re ready to take on this exciting challenge and shape the future of our digital platforms, we’d love to hear from you!

Australian Pacific Touring

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Social Media Specialist