What are we looking for?

Are you looking for a new challenge and are keen to join one of Australia’s longest running and most respected Independent Brewers?

Here at Bright Brewery, we are on the hunt for an experienced Marketing Manager to lead and shape our marketing strategies, champion our brand values, and drive business growth. This leadership role is integral to ensuring our marketing efforts resonate with customers and align with our values: Active, Authentic, Sustainable and Inclusive.

Who is Bright Brewery?

Bright Brewery has been established for almost 18 years in the heart of Victoria’s beautiful High Country. We are a 100% family-owned independent brewery and we are driven by our values.

Our mission is to make the best of beer whilst living the best life possible. Our culture is our strength as we highlight the importance of healthy work/life balance to ensure the best for our people.

Our beers can be found both nationally throughout Australia as well as overseas. In 2023, Bright Brewery was awarded the 8th most popular brewery in Australia along with retaining its title as having the Number 2 Independent Lager in Victoria in the GABS Hottest 100 vote.

Our Pillars

Authentic: We pride authenticity in our actions and people. All our decisions are made with an authentic approach, and we pride our business on being positive custodians to our beautiful home and community. We incentivise our team to be them true selves and relish in supporting all aspects of living their best lives.

Active: Bright Brewery is active not only in our wider community but also industry as a whole. Our team are encouraged to work with local support programs in the North East and afar as well as industry led groups as the IBA and Pink Boots Wociety. We also acknowledge the positive power of being active through both social engagement but physical movement for the health and wellbeing of our people.

Sustainable: Since our inception in 2006, Bright Brewery has always had an eye on our planet and not just the big but also the small things we can do every day to help maintain our beautiful environment for generations to come. We are highly engaged in sustainability measures within our brewing process but also seek to deliver benefits to our staff and wider community through sustainable business decision making.

Inclusive: Bright Brewery prides itself on being an inclusive business for our staff and place for our community. We strive to foster a sense of belonging for all people, an inclusive workplace for our staff and suppliers. We value and respect the diverse talents and perspectives of our team and communities.

What are we looking for?

As Marketing Manager, you will oversee the development and implementation of Bright Brewery’s marketing plan, driving both brand strategy and digital innovation.

Reporting to the National Business Development and Brand Manager, you will lead a dedicated marketing team while working closely with the leadership team to ensure that marketing initiatives support our broader business objectives

Working Monday to Friday on a 38-hour contract with flexibility around starting and finishing time. Occasional after-hours or weekend work may be required but are covered via our TOIL arrangement.

The responsibilities

Business Leadership: Help define, maintain, and champion the Bright Brewery brand across all areas of the business, ensuring it reflects our connection to the Alpine region and resonates with customers.
Marketing Strategy & Implementation: Develop and execute a marketing plan encompassing digital, retail, wholesale, and event marketing, tailored to market trends and customer insights.
Team Management: Lead and support the Marketing Coordinator, Digital Marketing Officer, and Events & Promotions Team. Provide clear direction, foster growth, and ensure team objectives align with business goals.
Digital Marketing & E-commerce: Drive online sales through strategic digital campaigns, website management, and the growth of our Mash Club membership. Regularly review and optimise online performance to achieve sales targets.
Event Marketing: Collaborate with internal teams to plan and execute impactful events and promotions that drive customer engagement and revenue.
Public Relations: Manage media interactions, prepare press releases, and support leadership in public-facing activities.
Budget Management: Develop and manage the marketing budget, ensuring resources are allocated efficiently to meet sales and cost objectives.
Customer Experience: Work with the leadership team to enhance customer service strategies and ensure our brand values are reflected in every customer touchpoint.

Who are you?

You are a creative and results-driven marketing professional with a proven track record in brand strategy, team leadership, and digital marketing. You thrive in dynamic environments, love crafting engaging customer experiences, and are motivated by delivering measurable results.

Key Skills & Experience

Strong experience in marketing strategy, brand growth, and team management.
Proficiency in digital marketing tools, analytics, and e-commerce platforms.
Excellent communication and organizational skills.
Ability to analyse market trends and adapt strategies accordingly.
Experience managing budgets and achieving financial targets.

Why Join Bright Brewery?

Lead marketing for one of Australia’s most iconic craft breweries.
Be part of a collaborative, passionate team in the stunning Alpine region.
Enjoy a creative, dynamic role with opportunities for innovation and growth.

The perks of the gig!

Beyond the expected bells and whistles Bright Brewery also offers.

Subsided gym memberships
A going green initiative.
Bright Brewery staff account.
Access to mental health services and support.
Encouragement and paid support to join local and industry-related associations and groups.
Potential for subsidised professional development
Occasional travel and lifestyle rewards.
A generous “Time Off In Lieu” system for overtime and event work.
A genuine seat at the table helping shape the brand and future of Bright Brewery.
Continuous training and professional development.
The support to take initiative and cultivation of ideas and aspirations.
Numerous team and business social events.
Of course access to some of the best beers a person could drink!

Wondering if you have the right stuff to apply?

We are an equal opportunity employer and are committed to inclusion, diversity and equality across our entire business.

If you’re ready to take the lead in a high-impact marketing role and grow with a brand that values authenticity, and adventure, we’d love to hear from you!

To Apply

Apply now to evin@brightbrewery.com.au to bring your vision and expertise to Bright Brewery.

Bright Brewery

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