Join the Hive as Our Marketing Manager!

Want to make a difference? Busy Bees is on a mission to give every child the best start in life, and we’re looking for a Marketing Manager to lead and execute marketing strategies that drive enrolments and build meaningful relationships with our families.

Permanent, full-time position based in Nundah
Base salary in the range of $110,000 - $120,000 + 11% superannuation
Reports into the Head of Marketing and has three direct reports in a growing team

The Role

As the Marketing Manager at Busy Bees, you will be at the forefront of driving the marketing strategy for one of Australia’s leading early childhood education providers. You will lead a high-performing team of marketing professionals, collaborating closely with Centre and Area Managers to develop and execute innovative Centre campaigns that attract new families, retain existing ones, and elevate the Busy Bees brand.

In this role, you will own the full marketing lifecycle— from planning and budgeting to implementation and analysis. You will create targeted marketing initiatives across both above the line (ATL) and below-the-line (BTL) channels, including social media, email marketing, search engine marketing, radio, DOOH and community events.

Your focus will be on maximising your marketing budget and resources to drive enrolment enquiries, deliver strong conversion rates, and increase family retention.

Responsibilities

Develop and execute innovative marketing strategies and campaigns to drive enrolments and increase customer retention.
Lead and manage a team of marketing professionals to deliver high-impact campaigns.
Optimise marketing campaigns across digital, social, email, and traditional channels.
Analyse data and performance metrics to continuously improve campaign effectiveness and return on investment.
Manage and allocate the marketing team time and budget to ensure efficient use of resources.
Develop communication and content plans for families and staff that support business initiatives.
Collaborate with Centre and Area Managers to tailor marketing plans for local needs.
Lead marketing initiatives that engage with local communities through events and promotions.
Build and maintain strong relationships with external vendors, agencies, and partners.
Provide leadership, coaching, and development opportunities to the marketing team.
Report on campaign performance, providing insights and recommendations for improvements.
Monitor market trends and competitor activities to keep strategies innovative and competitive.
Drive the adoption of best practices and continuous improvement in marketing operations.

To be a Front Running Candidate

A bachelor’s degree in marketing or a related field (or equivalent experience).
5+ years of experience in a marketing role, ideally within the service or retail sectors, with a proven ability to develop and execute strategies that drive enrolment growth and customer retention.
3+ years of leadership experience, with a track record of managing a high-performance marketing team and fostering a values-driven, collaborative culture.
Strong analytical and commercial acumen, with experience using data-driven insights to optimise marketing campaigns and deliver measurable results.
Expertise across digital marketing platforms, including social media, search marketing, and email marketing, with a focus on driving business growth and maximising customer lifetime value.
Experience in budget management, ensuring efficient use of resources to achieve business objectives.
A proven ability to adapt strategies based on performance data, customer insights, and evolving business needs.
Exceptional stakeholder management skills, with the ability to work closely with internal teams and external partners to create tailored marketing plans and drive successful outcomes.
Strong communication skills, able to translate marketing data and insights into actionable recommendations for non-technical stakeholders.
A passion for early childhood education and the ability to understand and align marketing strategies with Busy Bees’ core mission and values.

Why Busy Bees Australia?

Busy Bees is a leading childcare provider with over 40 years of experience shaping the future of young minds across the globe. We’re committed to nurturing children’s potential and creating a supportive, collaborative environment for our team at the National Support Centre and across the hundreds of Australian Centre’s we support. You can enjoy benefits including:

Competitive salary package
50% off Busy Bees childcare gap fees for full-time and part-time employees
Flexible work hours and hybrid working environment
Learn, develop and advance your career within Australia and the globe
Fun, playful working environment
Employee Assistance Program
Regular social get togethers

Why Work for Busy Bees?
If you’re passionate about early learning, Busy Bees is the place to be. Although we are part of a global organisation, our company was founded by three families looking for better, more enriching childcare. Three decades later, we still keep the same values at heart.

We know that we couldn’t do what we do without the important people in our teams. We invest in our people and work with them to build career pathways that inspire.

Join the Hive as Our Marketing Manager!

Want to make a difference? Busy Bees is on a mission to give every child the best start in life, and we’re looking for a Marketing Manager to lead and execute marketing strategies that drive enrolments and build meaningful relationships with our families.

Permanent, full-time position based in Nundah

Base salary in the range of $110,000 - $120,000 + 11% superannuation

Reports into the Head of Marketing and has three direct reports in a growing team

The Role

Your focus will be on maximising your marketing budget and resources to drive enrolment enquiries, deliver strong conversion rates, and increase family retention.

Responsibilities

Develop and execute innovative marketing strategies and campaigns to drive enrolments and increase customer retention.

Lead and manage a team of marketing professionals to deliver high-impact campaigns.

Optimise marketing campaigns across digital, social, email, and traditional channels.

Analyse data and performance metrics to continuously improve campaign effectiveness and return on investment.

Manage and allocate the marketing team time and budget to ensure efficient use of resources.

Develop communication and content plans for families and staff that support business initiatives.

Collaborate with Centre and Area Managers to tailor marketing plans for local needs.

Lead marketing initiatives that engage with local communities through events and promotions.

Build and maintain strong relationships with external vendors, agencies, and partners.

Provide leadership, coaching, and development opportunities to the marketing team.

Report on campaign performance, providing insights and recommendations for improvements.

Monitor market trends and competitor activities to keep strategies innovative and competitive.

Drive the adoption of best practices and continuous improvement in marketing operations.

To be a Front Running Candidate

A bachelor’s degree in marketing or a related field (or equivalent experience).

5+ years of experience in a marketing role, ideally within the service or retail sectors, with a proven ability to develop and execute strategies that drive enrolment growth and customer retention.

3+ years of leadership experience, with a track record of managing a high-performance marketing team and fostering a values-driven, collaborative culture.

Strong analytical and commercial acumen, with experience using data-driven insights to optimise marketing campaigns and deliver measurable results.

Expertise across digital marketing platforms, including social media, search marketing, and email marketing, with a focus on driving business growth and maximising customer lifetime value.

Experience in budget management, ensuring efficient use of resources to achieve business objectives.

A proven ability to adapt strategies based on performance data, customer insights, and evolving business needs.

Exceptional stakeholder management skills, with the ability to work closely with internal teams and external partners to create tailored marketing plans and drive successful outcomes.

Strong communication skills, able to translate marketing data and insights into actionable recommendations for non-technical stakeholders.

A passion for early childhood education and the ability to understand and align marketing strategies with Busy Bees’ core mission and values.

Why Busy Bees Australia?

Competitive salary package

50% off Busy Bees childcare gap fees for full-time and part-time employees

Flexible work hours and hybrid working environment

Learn, develop and advance your career within Australia and the globe

Fun, playful working environment

Employee Assistance Program

Regular social get togethers

Busy Bees Australia Employer Pty

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Marketing Manager