Job Purpose:

The Social Media Specialist plays an integral specialised role within the Social Media department with respect to the agency's social retainer client portfolio; and holds accountability for the full-service management of the client’s social channels which includes, but is not limited to, native content strategy, briefing creators, ideation, scheduling, monthly reporting, community management and creative production in house. In addition, the Social Media Specialist will work alongside the Team Lead - Organic Social and Influencer to champion the growth of the Social Media vertical including championing audits, consultation, in-person training, top-line strategy and the coordination of creator on-site hire.

An ‘I live and breathe’ social media level of understanding of organic social media is essential.

Key Responsibilities:

Client Account Management

Management of 4 - 5 clients.
Onboard new clients into the agency ensuring a smooth and seamless transition.
Devise clear and effective content plans for full-service clients, ensuring client objectives are met.
Content planning across all platforms in a timely manner allowing for client approvals and internal reviews. The optimal planning frequency is one month in advance with spots held for agile trending posts.
Working with the Team Leader, prepare channel strategies for new client onboarding.
Execute and optimise social media and community engagement strategy across clients’ Instagram and TikTok platforms.
Champion ideation for said accounts, identifying opportunities for growth and expansion. - Proactively proposing these opportunities to clients in collaboration with the Team Lead.
Client Management from weekly WIPs to daily comms. You are empowered as the lead on your clients.
All social copywriting.
Partner with clients to create and deliver content strategies to support both business (i.e launches, sales) and performance goals.
Work with the Team Leader on cross-platform social media strategies and projects.
At times manage both paid and organic activity for TikTok clients.
Assist with new client pitches for personal growth and development.
Oversee the Community Management of retainer clients in a timely and professional manner ensuring risk adversity and brand tone of voice with the support of the social and content coordinator.
Drive consultation sessions with clients focusing on areas of their organic strategy guided by best practices.
Assist in the briefing of content (including but not limited to) the design team, UGC creators, content teams, and clients.
Capture still and video content as required for social channels, as well as post-production editing (i.e. TikToks and Reels).
Projects & Consultations
Provide organic social reviews and audits as required.
Actively contribute to the Chain Academy by assisting with future modules, taking consultation calls with members/subscribers, and hosting webinars.
End-to-end management of UGC projects.
Event coordination.
On occasion, attend live events to produce social media content.

Team Duties

Stay up to date with new features and trends. Share key platform learnings with team members (via internal training) to drive continuous improvement and development across the agency.
Work with the Team Lead to maintain and update the internal Workplace Knowledge Library resources pertaining to Social.
Actively participate in WIPs and team meetings, reporting on client accounts and success metrics.
On occasion, contribute to the Chain Social internship program through mentoring and knowledge sharing.
Work across other social media outputs and UCG from time to time to support the overall growth of the Social Media team and portfolio.
Provide support to the Director on ad-hoc projects as required.
Be an ambassador of Chain Social Agency by living and breathing our company values.
Assist with the onboarding of new team members.

Chain Group Pty

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Social Media Specialist