Product Marketing Manager

Crypto Tax Calculator

We are seeking a data-driven, customer-obsessed Product Marketing Manager to join our fast-growing team at CTC. Reporting to the Head of Marketing, you will focus on turning sign-ups into paying customers through strategic onboarding, in-app messaging, email nurture campaigns, and viral growth loops. You will play a pivotal role in driving product-led growth and accelerating adoption, with a particular focus on creating seamless user journeys that encourage engagement and referrals.

If you’re excited by the challenge of shaping product-led strategies in the fast-moving world of crypto, this role is for you.

About Crypto Tax Calculator: Founded in Sydney, Australia, with staff around the globe, CTC celebrates a remote-first, async culture where flexibility is encouraged, autonomy is celebrated, and cross-team collaboration is highly valued.

Backed by Australia’s largest VCs, Crypto Tax Calculator (CTC) is a fast-growing, seed-stage organisation with hundreds of thousands of loyal customers across twenty-two countries. Founded in 2018 by brothers Shane and Tim Brunette, CTC is on a mission to help people around the world understand their tax obligations better with simple, easy-to-use tools to help identify, track, and organise their crypto.

Key responsibilities:

Onboarding & activation: Define and implement end-to-end onboarding strategies that convert new sign-ups into active users and paying customers.
Feature release management and product comms: Collaborate with product leads to communicate new features to right-fit customers in a timely manner.
Product-led growth: Identify and execute growth hacks or experiments that drive measurable improvements in key product metrics (e.g., sign-up to purchase rate, retention, referrals).
Adoption & engagement: Develop lifecycle marketing campaigns that keep users engaged, informed, and satisfied at every stage of their journey. Work closely with the Product team to implement in-app prompts, tooltips, and feature announcements to drive feature adoption.
Cross-functional collaboration: Collaborate with Marketing, Design, Development, and Customer Support teams to create cohesive messaging across multiple channels.
Connect customer value with commercial objectives: Provide product marketing insights to influence feature prioritisation, product roadmaps, and go-to-market strategies.
Analytics & reporting: Set up, monitor, and analyse key growth metrics to inform decision-making and track success across experiments.

What we look for in you:

3–5 years of experience in a Product Marketing or Growth Marketing role, preferably in SaaS.
Proven track record in growth marketing initiatives, including onboarding, nurture campaigns, and product-led growth strategies.
Experience working with marketing automation tools (e.g., Ortto, HubSpot) and in-app messaging tools (e.g., Intercom) to drive customer engagement.
Strong analytical mindset with the ability to interpret complex data sets and develop actionable insights.
Understanding of viral loops and customer referral strategies.
Excellent communication and stakeholder management skills, with the ability to work cross-functionally in a remote-first environment.
Passion for cryptocurrency or technology trends.
Self-starter with high levels of autonomy, accountability, and curiosity.

Reasons you would want to join CTC:

VC-backed, fast-growing SaaS company.
Fun, supportive culture within a remote-first environment.
Flexible work hours – we don’t care when or where you work, as long as results are delivered.
Async-first – only one internal meeting day per week, so you can actually get work done.
A high-performing team that values learning, innovation, and collaboration.

Please note that a background check and employment verification will be required for this position. We may obtain one or more background screening reports about you, solely for employment purposes.

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Product Marketing Manager