Are you a detail-oriented CRM professional? Do you thrive on developing and implementing strategies that improve our customer/database engagement, retention, and growth working closely with cross-functional teams to drive revenue including optimising our customer lifecycle, creating personalised multi-channel customer journeys, and leveraging data insights to drive actionable improvements.

Join DiJones as our CRM & Marketing Automation Specialistlist and play a key role in transforming our lifecycle marketing strategy. In this role, you'll leverage your passion for data, marketing automation, and personalisation to optimise customer journeys, scale CRM operations, and contribute to the growth of our business.

What You’ll Do:

Campaign Management: Collaborate with marketing and internal teams to plan and manage the marketing automation platform user case calendar, overseeing the entire process from strategy development to execution and analysis.
Execution: Design, build, test, and implement omni-channel automation journeys and campaign strategies using marketing automation platforms, ensuring seamless execution from start to finish.
Segmentation and Messaging: Execute targeted campaigns across multiple channels, including SMS, email, and web messaging, leveraging marketing automation platforms to effectively reach and engage customers.
Data and Insights: Analyse campaign performance, extract actionable insights, and provide recommendations to enhance program effectiveness. Monitor dashboards, prepare comprehensive reports, and communicate campaign value to stakeholders across the business.
Data Integration and Segmentation: Gain a deep understanding of our data and its integration within the MarTech stack to support effective segmentation.
Cross-Functional Collaboration: Work closely with various teams to plan and execute lifecycle marketing activities leveraging marketing automation platforms, providing key insights and ensuring timely project completion.
Platform Governance: Oversee platform governance, including user management, data integrity, data sharing, and compliance with privacy regulations.
Regulatory Awareness: Stay informed about changes in the digital landscape, including SPAM regulations, privacy laws, and best practices for communication.
Innovation and Integration: Identify and implement innovative solutions to enhance marketing automation capabilities and integrate them with other business systems.
Project Leadership: Lead and manage ad hoc projects and our tasks as required.

What You Bring:

Minimum 4+ years of experience in direct marketing or a related professional field.
Extensive hands-on experience with marketing automation platforms.
A degree in marketing or a related discipline is desirable.
Demonstrated experience in designing and implementing omni-channel marketing automations and workflows.
Skilled in conducting A/B and multivariate testing, with up-to-date knowledge of online marketing trends and best practices.
Strong analytical skills with a data-driven approach and proficiency in reporting on campaign performance.
Basic understanding of HTML and CSS is a bonus.
Ability to thrive in a fast-paced, agile environment; B2B experience is an advantage.
Passionate about enhancing the customer journey through automated campaigns that drive engagement and revenue.
A creative problem-solver and critical thinker with exceptional attention to detail.
Confident in presenting ideas, handling briefs, and contributing to brainstorming sessions.
Capable of working independently in a hybrid work setup and consistently meeting deadlines.
A proactive mindset with a strong sense of ownership.

Why Join DiJones?

Work with a collaborative and innovative team that values creative solutions.
Play a pivotal role in shaping our customer engagement strategy.
DiJones is a multi-site business with 23 offices in New South Wales, we operate a hybrid working model.

Ready to drive impactful customer experience strategies through marketing automation and lifecycle marketing capabilities? Apply now and help us transform the way we connect with our customers.

DiJones Real Estate

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CRM & Marketing Automation Specialist