About Us:

At easykind, we are at the forefront of healthcare, specialising in medicinal cannabis to provide compassionate and innovative solutions for patient care. Patient care is part of our DNA, being founded by patients for patients.

We're a passionate, goal-driven team with the mission of creating a 5-star service and the most cost-effective solution to high-quality plant-based medicine in Australia. We don't want to be the everyday medical clinic; we bring personality and professionalism to simplify the process for our patients.

The Opportunity:

We're looking for a strategic and hands-on Email Marketing Manager to join our team! If you excel at crafting engaging email journeys, thrive on data-driven insights, and love creating meaningful patient connections, we’d love to hear from you.

Key Responsibilities:

Design & Manage Email Journeys: Build and optimise automated email flows for leads and active patients—from onboarding to long-term engagement.
Execute Campaigns: Plan, create, and send email campaigns that align with promotions and marketing initiatives.
Analyse & Improve Performance: Track key metrics (open rates, CTR, conversions), run A/B tests, and refine strategies for better results.
Own Communication Flows: Ensure all patient and lead communications are timely, relevant, and aligned with our brand voice.
Manage Lists & Segmentation: Keep email databases organised, segment audiences, and ensure compliance with privacy laws.
Be Agile & Collaborative: Work closely with marketing, content, design, and compliance to create effective and engaging emails.
Maintain Our Friendly & Empathetic Tone: Ensure every message reflects Easykind’s values—clear, warm, and judgement-free.

Essential Skills & Experience:

Email Marketing Strategy – Experience designing email flows for both acquisition and retention.
Campaign Creation – Strong skills in crafting emails for sales, launches, and engagement.
CRM & ESP Expertise – Proficiency in Klaviyo, HubSpot, Mailchimp, or similar, plus Salesforce.
Data-Driven Thinking – Ability to analyse KPIs (CTR, OR, CVR) and optimise based on insights.
Lifecycle Marketing Experience – Understanding of patient/customer journeys and engagement strategies.
Compliance Knowledge – Familiarity with GDPR, CAN-SPAM, and best practices in email marketing.
Experience in Healthcare (Preferred) – Bonus if you've worked in regulated industries!

What We Offer:

A fast-growing industry with huge potential. 🚀
An inclusive and supportive work culture (it's a pretty elite crew). 🎉
Competitive salary with career growth opportunities. 💰
Ongoing professional development and learning. 📈

Please note: At this time, we are unable to consider applicants on Working Holiday visas.

At easykind, we believe diversity fuels innovation. We're committed to creating an inclusive environment where everyone - regardless of background, identity, or experience - feels valued and empowered. We celebrate differences and strive to build a team that reflects the patients we serve. If you're passionate about compassionate care and are ready to join a forward-thinking team, we can't wait to meet you!

easykind

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Email Marketing Specialist