Glanbia Performance Nutrition (a division of Glanbia) is a leading global performance nutrition business.

Within Oceania (Australia and New Zealand), the GPN branded portfolio consists of Optimum Nutrition, BSN, and Levlup, and has a distribution network that spans across leading Specialty Supplement Stores, Health food Stores, Gyms, Pharmacy and all large Online/Marketplace platforms.

Working with leading fitness athletes, influencers, and most recently McClaren, our mission remains to help the elite through to everyday fitness enthusiasts across Australia and New Zealand to realise their full potential and the transformative power of fitness.

The Opportunity
Reporting through to the Senior Brand Manager, the Optimum Nutrition Brand Manager role has the broad responsibility for development and execution of all Optimum Nutrition communications across key brand touchpoints, executing paid media strategies, sampling opportunities, collaborations, trade marketing and NPD. Additionally, the Optimum Nutrition Brand Manager will play a vital role in managing the brand and ensuring Optimum Nutrition shows up in authentic ways, reflecting consumer attitudes, beliefs, and stays on trend.

Working as an integral member of the marketing team, the Optimum Nutrition Brand Manager will work closely with the Graphic Design team, Digital Marketing Manager, and Athlete and Partnership Manager to execute the annual go to market plans, whilst also establishing themselves as the point contact for Optimum Nutrition within the Oceania organisation.

Responsibilities:

Responsibility to drive brand activities including the day to day management of Creative, Influencers, Media and Trade Marketing to ensure the highest standard of communication and timely execution across multiple platforms in line with the brand plan and brand guidelines.
Collaborate with the Senior Brand Manager and the Commercial team to bring to life the agreed promotional program through specialty retailers both on and offline and help manage associated promotional calendars.
Executing the trade integration program, and retailer bespoke activity in partnership and support from the Marketing Coordinator for both online and in-store retailers.
Work across online supplement stores and marketplaces to ensure best in class digital presentation in order to drive greater conversion
Lead consumer promotion strategy, creative and in-market execution bi-annually
Work with the Senior Brand Manager to ensure best-in-class creative execution for top of funnel activity, that reflects Brand Communication guidelines
Work closely with the Digital Marketing Manager and Athlete Manager to collaborate on the creation of branded creative, including paid and organic content.
Work with the Digital Marketing Manager to ensure all content is provided to fulfill the agreed 2024 paid media strategies, and ensure learnings are captured and KPI’s are being met.
Scheduling of organic content across various digital platforms where required
Lead the media plan execution across ATL platforms (e.g. VOD)
Lead the gym sampling and integration program and execution
Work on the launch of globally led NPD initiatives as identified by the Senior Marketing Manager e.g. New Flavour Launches
Work with the Senior Brand Manager to ensure brand spend is delivered to budget on time, in full
Seek opportunities for sampling, collaborations, PR, and abilities to unlock earned media
Work with Senior Brand Manager to craft 3 year longer term brand strategy

Knowledge, Skills and Abilities:

A passion for brand marketing
Analytical acumen and ability to work with insights/data
Ability to manage sections of the A&P budget
Ability to work autonomously but also be a strong team player with initiative
Ability to manage stakeholders and priorities
Good organizational skills with strong attention to detail
Passion and entrepreneurial spirit to drive and implement brand strategies
Strong project management skills notably working to budgets and deadlines
A natural communicator with good reporting and presentation skills
An influential and collaborative interpersonal style which will see you build effective cross-functional stakeholder relationships

Education/Experience:

Degree level qualifications in marketing and/or similar discipline
2+ years’ experience in brand management
Experience working with external agencies
Experience with various digital media platforms

Where and how you will work

The opportunity will be based in our Melbourne office at Mount Waverly with hybrid working arrangements (3 days in office) available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance. 

What we would like to offer you! 

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.

At Glanbia our culture will celebrate individuality, knowing that together we are more.

Glanbia

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