ABOUT THE ROLE

This role will be responsible for establishing and co-ordinating the execution of our marketing and content initiatives across all our online digital and social channels. This role requires creativity, fun, initiative and organisational skills. The role will be 2-3 days per week with flexibility and opportunity to work from home!

KEY RESPONSIBILITIES

Coordinate the end-to-end delivery of marketing campaigns across social media platforms to drive brand awareness and engagement.
Manage the day-to-day marketing calendar and ensure key-dates for campaign launches are met.
Use your initiative to create and plan content for upcoming events on the calendar.
Content planning, copy writing and scheduling and responding to posts across various social media platforms – Instagram, Facebook, LinkedIn, TikTok & Pinterest.
Assist with monthly on-site campaign photoshoots, e-comm shoots and video shoots (where necessary) to create a strong photo catalogue for use across multiple channels that strategically align with the brand.
Identify and nurture relationships with influencers and ambassadors for the brand.
Plan and coordinate eDM marketing including briefing the creative layout and create the copy to support execution of the plan.
Help to drive results and conversions in our launches and promotions, with fresh and engaging content and ideas.
Manage and monitor success across various social media platforms to ensure KPIs are delivered.
Co-ordinate social media events and activations seamlessly, being the primary contact.
Support and lead other traditional marketing initiatives as required as the brand grows and develops over time.
Be flexible and curious in your approach, knowing that this role will adapt and pivot to suit a dynamic and evolving business.

About you

As an integral part of the team, you will be an effective team player that can manage multiple priorities with proven experience working in a fast-paced environment.

We are looking for a candidate with:

Minimum 1 year experience in social media management and content creation
Proven track record of creating engaging content that drives brand awareness and engagement
A strong understanding of social media platforms, algorithms and best practices
Proficiency in graphic design and video editing software
Excellent communication skills, eye for detail and creative mind-set
Experience using social media platforms for advertising and paid campaigns
Knowledge of SEO and content marketing strategies, familiarity with analytics tools and reporting tools
Tertiary qualification not mandatory but favourable

Just Better Care

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