We are Pramac, a Generac Company, leading the evolution to more resilient, efficient, and sustainable energy solutions.

Established in 1966, we have always evolved, expanding our product portfolio and becoming the global benchmark for the production of generators and warehouse material handling equipment. Our diverse business lines ensure the company is a leading player in a wide variety of global markets.

Overview:

Pramac Australia Pty Ltd is seeking a dynamic and results-driven Marketing Specialist to lead our marketing initiatives within the industrial business sector, focusing on generators and batteries. The ideal candidate will be skilled in both traditional and digital marketing strategies, generating leads, building a robust social media presence, and developing collaborations with influencers to drive brand awareness and customer engagement.

Key Responsibilities:

• Develop and execute comprehensive marketing plans across traditional and digital channels, focusing on lead generation for industrial products like generators and batteries.

• Manage and grow the company’s presence on social media platforms (LinkedIn, Facebook, Instagram, etc.), ensuring consistent branding and messaging aligned with business goals.

• Identify and collaborate with influencers and key opinion leaders in the industrial sector to enhance brand visibility and reputation.

• Create and implement digital marketing campaigns, including SEO, SEM, email marketing, and PPC strategies to drive traffic and conversion.

• Track and analyze marketing performance metrics, providing regular reports and actionable insights to improve campaign effectiveness.

• Collaborate with internal teams, including business development, sales, and product management, to align marketing initiatives with overall company objectives.

• Research and stay up to date with the latest trends in marketing, particularly within the industrial sector, to identify new opportunities for brand engagement and lead generation.

• Support the creation of marketing materials such as brochures, presentations, case studies, and blog content.

• Maintain a strong understanding of competitors and industry trends to help position the company effectively in the market.

coordination of print media
organization of exhibitions , conferences, sales events etc.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Pramac Generac Australia Pty

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Marketing Specialist