Lead multi-channel marketing initiatives that fuel fundraising efforts and make a real difference for families facing the trauma of childhood cancer.
Work alongside passionate teams across fundraising and family support services to create meaningful engagement.
Expand your expertise in, campaign management, digital marketing and stakeholder engagement within a purpose-driven organisation.
Permanent full-time hybrid position, working onsite 3 days in Surry Hills and 2 days WfH.

About Redkite:

When a child is diagnosed with cancer, it affects the whole family. In the daunting and unpredictable experience that follows diagnosis, a child needs as much stability and support from their family as possible. Redkite is a lifeline for families, providing real emotional, financial and practical support. Because holding it together when your child’s life is in question can feel impossible.

The Role:

As the Senior Marketing Specialist, you’ll play a pivotal role in helping drive fundraising success and promoting our support services to families in need.

In this dynamic role, you’ll dedicate 70% of your time to empowering the Fundraising team, crafting compelling campaigns, engaging content, and high-quality collateral to help drive revenue and build strong partnerships. The remaining 30% will focus on the development and execution of engaging campaigns and material to encourage families and their extended networks to use the range of Redkite’s support services.

If you thrive in a fast-paced environment and are passionate about creating meaningfully impactful marketing campaigns, this is the role for you.

About You:

You are a proactive and creative marketing professional with a passion for making an impact. You thrive in a fast-paced, collaborative environment and have a proven track record of developing and executing multi-channel marketing campaigns that drive customer engagement and fundraising success.

You are a strong storyteller and creative thinker, with exceptional copywriting skills that allow you to craft compelling messaging for different audiences. You will be highly organised, able to juggle multiple projects and deadlines, and have a keen eye for detail.

You love working with stakeholders across teams, and you have the ability to adapt and problem-solve in a dynamic, mission-driven organisation. With a proven track record in campaign management, digital marketing, email automation, and data-driven campaign optimisation, you are excited to contribute to a genuinely impactful cause.

Key Responsibilities:

Fundraising Campaigns & Events (70%):

Collaborate with fundraising counterparts to develop and deliver multi-channel marketing campaigns that drive engagement and revenue.
Coordinate campaign deliverables by briefing content specialists, social media experts, graphic designers, and external providers.
Develop, plan, and execute EDM (Electronic Direct Mail) campaigns to nurture and engage supporters.
Work closely with the Digital Marketing Specialist to test and optimise digital marketing campaigns.
Provide marketing support across the MarComms team as needed.
Support Partnership Managers in recognising and strengthening key corporate relationships through joint marketing campaigns.
Identify and execute brand promotion opportunities in collaboration with corporate partners.
Track, analyse, and report on campaign performance, providing insights and recommendations for future activity.
Prepare campaign and project reports to help optimise future fundraising strategies.

Support for Services (30%):

Develop and deliver multi-channel marketing campaigns that drive family engagement.
Assist in developing resources and marketing materials for families, the wider community, and healthcare professionals.
Plan, write, and execute EDMs in collaboration with the Digital Marketing Specialist.
Coordinate the creation, updates, design, and printing of essential collateral for Services.

Experience & Skills:

5+ years in a similar marketing role, preferably in a fundraising or not-for-profit environment.
Proven experience in developing and leading marketing campaigns that drive engagement and revenue.
Strong copywriting and content creation skills, with the ability to tailor messaging for different audiences.
Proficiency in marketing tools and platforms such as:
Web CMS (WordPress)
Design software (Canva)
Email marketing tools (Campaign Monitor, Pardot)
Excellent project management skills, with the ability to juggle multiple deadlines under pressure.
High attention to detail to ensure all work is polished and accurate.
Strong stakeholder management and collaboration skills.

Qualities & Personality Traits:

A strategic thinker who can see the bigger picture while executing detailed projects.
A team player who thrives in a collaborative environment.
A passionate storyteller who can craft compelling messaging to inspire support.
A problem solver with a proactive and adaptable approach.

Why Join Redkite?

Meaningful work – Make a real difference in the lives of children with cancer and their families.
Collaborative and supportive team – Work alongside passionate professionals dedicated to a deeply meaningful cause.
Opportunities for growth – Develop your skills and career in a dynamic and purpose-driven organisation.
Flexible work environment – Enjoy work-life balance with hybrid work options.

To apply:

If you’re keen to join a compassionate and collaborative team making a real difference, apply now.

Submit your resume and attach a cover letter. As a marketing role we are keen to see your communications skills displayed in your cover letter expressing your interest and claim to the role.

We’ll be checking applications as they come in, so don’t delay.

You must have the right to live and work in Australia to apply for this job.

Applicants from culturally and linguistically diverse backgrounds or who identify as Aboriginal or Torres Strait Islander are warmly encouraged to apply.

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Redkite is committed to child safety. We follow clear and transparent recruitment practices which include; references, interviews, psychometric testing and Working with Children & National Police Checks relevant to the state in which staff will be employed. At every stage of the recruitment process we undertake thorough screening to ensure that anyone that joins the team aligns with our values and our commitment to child safety.

Redkite acknowledges Aboriginal and Torres Strait Islander people as the traditional custodians of the land on which we work, and we pay our respects to elders past, present and emerging.

Redkite is committed to ongoing learning about the individual needs of our families. We strive to create a respectful and inclusive space for people of all cultures and identities.

Please note that only short-listed candidates will be contacted.

Redkite

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