Company Description

Supporting millions of Aussies since 1988 with low fees and competitive long-term performance. Profits back to members, not shareholders

Closing date: 30th March 2025

Please note Rest does not accept speculative resumes from recruitment agencies.

Job Description

Join An Award-Winning Fund Provider
Drive member engagement and growth through sophisticated emails, SMS, app, event campaigns and webinar programs.
12 months, full time fixed term position, flexible hybrid working.

Established in 1988, Rest is one of Australia’s largest profit-to-member superannuation funds. We support nearly two million members, with around $86 billion of funds under management and are recognised as a responsible investment leader*. We believe when members understand and engage with their super, they’re more likely to get a better retirement outcome.

Everything we do at Rest is underpinned by our values and behaviours, we want to Be Daring, Keep it Simple, Take Action and Have Grit. To put it simply we want our people to thrive and love the work they do.

As the Marketing Automation Manager in the Communications and Content team, you will support the marketing automation strategy and execution to drive member engagement and growth. You will oversee the development and delivery of sophisticated email, SMS, app, and event campaigns in Marketo and manage the Webinar program, ensuring they align with business objectives and member needs.

You will also collaborate broadly with other teams such as member experience, workplace, data teams and external agencies and will play a critical role in project management, leading more complex marketing automation initiatives, operationalising new platform capabilities, and driving best practices across the team.

Lead stakeholder collaboration with member experience, workplace and data teams to develop targeted, relevant, and on-brand campaigns that align with strategic objectives.
Oversee and manage email deliverability, subscription preferences, and compliance with opt-in laws and regulations, ensuring best practices are upheld.
Drive continuous optimisation of campaign and email templates, ensuring they evolve with changing business requirements and industry best practices.
Manage relationships with external agency partners and internal member experience teams to refine email communications, develop lifecycle mapping, and establish automated journey triggers.
Peer review and support build of automation programs across direct channels including email, push, SMS, and in-app messaging to enhance engagement and retention.
Own and manage the end-to-end webinar program, working cross-functionally to plan, execute, and optimise digital events that support member education and engagement.

Qualifications

Tertiary qualifications in a relevant discipline.
Demonstrable experience in a similar position.

Required experience, knowledge and/credentials:

Proficient with Marketo (or other marketing automation solution i.e. Braze, Hubspot, Pardot, Eloqua, Adobe Marketing Cloud).
Experience with cross-channel campaign management (email, SMS, App and events), segmentation, and data analysis.
Basic HTML/CSS knowledge.
Excellent verbal and written communication skills with the ability to liaise at all levels.
Solid documentation and organisational skills.
Strong analysis and problem-solving skills.
Experience creating and running webinars is highly desirable.

Additional Information

Benefits

Our benefits have been designed so you can tailor your experience with us and include:

Personal and professional development opportunities
Flexible, hybrid working – work to suit your lifestyle (must be based in Australia)
Purchase leave scheme and gender neutral 16 weeks paid parental leave
Super Contribution Continuation for 12 Months of parental leave
Meeting free breaks (Rest Stops)
Income Protection Insurance
Rest Excellence awards (peer recognition awards based on Rest’s values and behaviours)

If you share our values, believe you can help make a difference for our members and want to be part of a leading superannuation fund with a Super culture, please click Apply Now.

Rest is committed to creating a flexible work environment and culture that embraces diversity, equity, and inclusion - where people feel welcome, safe to be themselves and inspired to do their best.

We value the different backgrounds, lived experiences and abilities our diverse team brings. We welcome and encourage applications from candidates of all ages, cultural backgrounds, faiths, gender identities, sexual orientations and thinking styles. This includes people with disability, neurodiverse individuals, Aboriginal & Torres Strait Islander peoples and those with disrupted work history due to career or other breaks.

Please note only people with the right to work in Australia will be considered.

*Funds under management as at 31 December 2022. Rest is recognised as a Responsible Investment Leader by the Responsible Investment Association Australia (RIAA) in its Responsible Investment Benchmark Report 2022.

Rest will review applications prior to the closing date and may close the role earlier

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