Description

Who We Are Looking For

We are looking for a motivated individual to join our team in the USANA Australia market as a Product Marketing Specialist. In this role, you are responsible for all aspects of USANA product portfolio from analysing to the development of initial promotional concepts, ensuring product communications are delivered accurately to USANA’s internal and external audience.

What You Will Do as a USANA Product Marketing Specialist

Essential

Participate in development and execution of marketing strategy for the company’s product portfolio and business programs
Understand customer needs and market trends driving the industry
Develop brand plans to drive customer engagement and financial targets
Analyse portfolio positioning and develop plans to gain customer acquisition and purchase of product portfolio
Gain understanding of customer segmentation and develop programs to enhance engagement and lifetime value
Review and recommend pricing strategy for products and programs
Develop marketing and promotional materials to support the launch of new and existing products and programs
Understand industry regulations and limitations for the development of marketing materials and ensure necessary approvals prior to publication
Gain approvals for all marketing content with Head office and seek local regulatory approvals
Develop and execute go-to-market plans for new product and program launches with excellence
Provide reports on results of campaigns and make recommendations for improvements
Coordinate across organisational functions to ensure execution of successful campaigns
Coordinate and support staff, business associates, vendors at promotional events
Co-ordinate market research and insight development of customers and field
Provide briefs for the development of advertising and communication campaign
Be able to travel domestically on weekends and nights as required at company/associate events
Perform other duties or ad hoc projects as assigned or needed

Background and Skills You Will Need

Must have a bachelor’s degree in business, marketing, or related field
At least 4 years’ experience in a brand management or marketing role.
Superior time management and organizational skills and ability to meet deadlines
Advanced project management skills
An analytical mind and ability to think critically.
Exceptional writing and interpersonal communication skills
Familiar with Microsoft suite, Google suite, Adobe Creative, Canva etc. and capable of creating visually compelling presentations
Knowledge of forecasting, pricing and financial analysis.
Proven knowledge of communications and marketing ethics and best practices
Creative mindset
Must be detail-oriented and results-oriented, experience working in complex environments and ability to work autonomously
Ability to effectively and efficiently perform all essential job duties and responsibilities with or without reasonable accommodation and without posing a direct safety threat to others or self

What Will Make You Standout

Experience with direct selling

Position is located in Australia

About USANA

Since 1992, USANA has provided the world with the highest-quality products focused on nutritional supplements, skincare, and a healthy lifestyle. But our commitment to excellence goes far beyond our products. USANA is dedicated to share our vision of health by empowering a global family of incredible employees based in more than 20 different markets around the world.

Community is at our core. It is our commitment to always strive to be open-minded listeners, hold ourselves and others accountable, be respectful, and celebrate the strength that comes from collaboration. Through initiatives like our Diversity, Equity, and Inclusion Council, we create a company culture where all members of the USANA Family feel cared for, included, and valued.

USANA employees do more than work for our company––we embody the culture, and we live our company values: Excellence, Integrity, Health, and Community. We are committed to doing whatever it takes to ensure USANA’s direct-selling Associates are supplied with whatever they need to become successful.

USANA Health Sciences

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Product Marketing Specialist