This is a 12-month maternity leave cover role based in SYDNEY.
Are you passionate about streaming, content, and creating memorable customer experiences? Join the dynamic Paramount+ Streaming Marketing team as a Content Merchandising Manager and play a vital role in shaping the way audiences discover and engage with our platform.
This is a unique 12-month maternity leave cover opportunity where you'll bring your creativity, strategic mindset, and customer-centric approach to elevate Paramount+ in Australia. You’ll thrive in a fast-paced, collaborative environment while working alongside some of the most innovative minds in the streaming industry.
What You'll Do:
As a Content Merchandising Manager, you’ll lead the charge in driving audience engagement, retention, and consumption through strategic content placement and merchandising. Your responsibilities will include:
- Strategic Content Placement: Partner with Title Marketing, Content Strategy and local marketing to plan and merchandise titles across platforms.
- Merchandising Execution: Collaborate with global teams to manage requests, wireframe recommendations, carousel settings, and more.
- CRM Leadership: Create and execute email and push notification strategies across both direct-to-consumer (DTC) and partner channels.
- Audience Engagement: Drive customer engagement through compelling campaigns, leveraging data, trends, and current events to highlight series, movies, specials, and sports content.
- Data-Driven Insights: Analyze engagement metrics, optimize audience strategies, and identify untapped opportunities.
- Competitor Analysis: Stay ahead of the curve by monitoring industry trends and integrating findings into strategies.
- Collaboration & Reporting: Work closely with global stakeholders and produce actionable reports to measure success and refine initiatives.
What We're Looking For:
We’re seeking a customer-obsessed, data-savvy, and detail-oriented person with a love for streaming and a proven track record in content merchandising.
Here’s what you’ll need to excel in this role:
- Experience & Expertise:
- 5+ years in content merchandising, visual/interaction design, or related fields.
- Solid understanding of the streaming landscape and business models.
- Hands-on experience with platforms like Braze, Salesforce Marketing Cloud, or similar.
- Creative & Strategic Skills:
- A strong POV on merchandising strategy, tools, and processes.
- Ability to craft engaging marketing emails, write impactful copy, and collaborate with design teams.
- Expertise in testing and optimizing marketing channel performance.
- Analytical Mindset:
- Deep knowledge of digital marketing analytics and tracking.
- Highly analytical with a curious, entrepreneurial mindset.
- Collaborative Leadership:
- A team player who thrives in a matrixed, cross-functional environment.
- Exceptional communication skills and a can-do attitude.
- Passion: A genuine love for streaming, content, and sports!
Ready to make an impact?
If you're looking for a role that blends creativity, strategy, and the thrill of streaming entertainment, apply now to join the Paramount+ family!
Let’s redefine the way the world experiences content—together.
