Engagement Campaign Coordinator - Kayo Sports & BINGE
We are currently recruiting an Engagement Campaign Coordinator to join our Customer and Revenue team to play a key role in the commercial success of our streaming products, Kayo Sports and BINGE. Our mission is to engage and influence existing customers (post-first sign-up) through our owned communication channels. By focusing on improving key base-management metrics, such as trial conversion, retention, saving, and reactivation - we aim to continually enhance customer engagement and drive growth.
As our Engagement Campaign Coordinator, you will assist in building and executing our customer engagement communications. You will utilise various channels, including Email, SMS, Push, and In-App notifications, to develop both automated and tactical campaigns aimed at increasing customer engagement and satisfaction.
You’ll have the opportunity to make a significant impact in a fast-paced environment while collaborating with passionate individuals who share your love for sport and entertainment!
Key Responsibilities:
- Build, test, and execute automated and tactical campaigns across multiple channels (Email, SMS, Push, In-App notifications) to enhance customer engagement across Kayo Sports & BINGE
- Support the design, delivery and documentation of campaign workflows that contribute to our test and learn strategy
- Gather requirements for campaign briefs, understand customer journey flows and manage turnaround times with internal and external teams
- Work collaboratively with stakeholders to produce best practice integrated engagement campaigns within our marketing automation platform, addressing all lifecycle stages
- Monitor campaign activity and deliverability metrics
- Ensure consistency and optimization of creative assets across all channels, maintaining high-quality standards
About you
- A keen interest /experience in marketing, customer engagement, or digital media (internship or entry-level experience is welcome)
- Experience and/or strong interest working with enterprise level CRM, Marketing Automation, and digital campaign management platforms like Adobe Campaign / Journey Optimizer, Braze, Salesforce Marketing Cloud, Responsys (or similar)
- Basic skills in Microsoft Excel and PowerPoint
- Strong communicator and team player, with the ability and confidence to present and influence stakeholders, collaborate effectively and to build strong relationships
- Detail-oriented with a commitment to accuracy and consistency, and able to adapt to changing priorities in a fast-paced environment
- Understanding of databases and data-driven marketing or prior experience in handling datasets
- Basic understanding of HTML formatting in email design is desired
- Love for Entertainment, Sport, Media landscape - we’re big believers in knowing the product and knowing the customer
- Bachelor’s degree in Business, Marketing, Analytics or a related field
Life at Foxtel Group
A career with us means working across one or more of our brands including Foxtel, Kayo Sports, BINGE, Flash, Fox Sports and Foxtel Media. When you join, the Perks at Work are taken care of:
- You’re part of Fox Flex, our hybrid way of working with time spent at home and on campus
- Free & discounted products including Foxtel, Foxtel Now, Foxtel Broadband, Kayo Sports and BINGE
- Special days away from work for Birthday, Cultural & Volunteer Leave
- Access to our holistic Fox Fit wellbeing program
- Generous ergonomics allowance for your WFH set up
- Company-wide meeting-free lunch hours and Friday afternoons
- Access to advanced screenings + Free/Discounted Sport and Broadcast events
Please note our office will be closed for the Holiday period from Monday 23rd December to Monday 6th January 2025. We will resume reviewing applications and contacting candidates starting the week of 6th January 2025. We look forward to connecting with you in the New Year!
If you have any questions, please contact Mary Bredin from the Talent Acquisition Team.
A note to recruitment agencies - we have this role covered. There is no need to get in touch, we do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
