Summary:
We are seeking a highly skilled and experienced Digital Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing digital marketing strategies that will drive traffic, engagement, and revenue. The Digital Marketing Manager will work closely with the marketing team to create and execute campaigns across various digital channels, including social media, email, and search engines.
Responsibilities:
- Develop and implement digital marketing strategies that align with business goals and objectives
- Manage and execute digital marketing campaigns across various channels, including social media, email, and search engines
- Analyze and report on campaign performance, making data-driven decisions to optimize campaigns
- Collaborate with the marketing team to create engaging content for digital channels
- Manage and optimize website content and user experience
- Stay up-to-date with industry trends and best practices to ensure the company's digital marketing efforts are cutting-edge
- Manage relationships with external vendors and agencies as needed
Qualifications:
- Bachelor's degree in marketing, communications, or a related field
- 5+ years of experience in digital marketing, with a proven track record of success
- Strong understanding of digital marketing channels, including social media, email, and search engines
- Experience with marketing automation and CRM platforms
- Excellent analytical skills and ability to make data-driven decisions
- Strong project management skills and ability to manage multiple campaigns simultaneously
- Excellent communication and collaboration skills
