Digital Marketing Specialist – Join the Parramatta Leagues Club (PLC) Group!
Location: Parramatta, NSW (with travel to Vikings Sports Club and Dural Club as required)
Type: Full-time, Salary
Are you a passionate digital marketer ready to make a real impact? Parramatta Leagues Club (PLC) Group is searching for an experienced Digital Marketing Specialist to help drive our digital strategy, enhance member engagement, and support revenue growth across our venues.
Why Join Us?
At PLC, we lead through service, fuel our passion for excellence, and thrive on teamwork. As a values-driven organization, we prioritize inclusivity, respect, and innovation. This is more than a role—it's an opportunity to contribute to our vibrant community and grow your career with a collaborative and supportive team.
What You’ll Do
As our Digital Marketing Specialist, you’ll:
- Shape Digital Campaigns: Plan, execute, and optimize paid social media, search, and display advertising using analytics to deliver outstanding results.
- Lead Email Marketing: Create targeted email campaigns that engage members, build loyalty, and drive traffic, leveraging personalization and A/B testing.
- Build Automated Customer Journeys: Develop and manage data-driven loyalty programs and customer experiences through our CRM system.
- Optimize Web Content: Ensure our website remains dynamic, user-friendly, and aligned with SEO and campaign strategies.
- Deliver Insights: Track and report on digital marketing KPIs, providing actionable recommendations for improvement.
- Collaborate: Partner with cross-functional teams to ensure cohesive and impactful member communication.
What We’re Looking For
Experience
- Minimum 3 years’ experience in digital marketing.
- Proven success in CRM-driven campaigns, social media, and email marketing.
Skills:
- Expertise with CRM tools (e.g., Salesforce, HubSpot) and digital marketing platforms (e.g., Facebook Ads Manager, Google Analytics).
- Strong understanding of SEO and website optimization.
- Exceptional content creation and analytical skills.
Qualifications:
- Bachelor’s degree in Marketing, Digital Media, Communications, or related fields.
- Driver’s licence and ability to travel between venues.
Mindset:
- Proactive, problem-solving, and collaborative, with a strong alignment to PLC’s core values: Service, Passion, Openness, Respect, and Teamwork.
What We Offer
- Competitive salary aligned with the Registered & Licensed Clubs Award.
- Professional development opportunities to support your career growth.
- A dynamic, team-oriented environment where your contributions matter.
- The chance to engage with a passionate community through events, game days, and functions.
Ready to Join the Team?
If you’re ready to make a difference and bring your digital expertise to the PLC Group, we’d love to hear from you!
How to Apply:
Submit your resume and a cover letter highlighting your experience and why you’re the perfect fit for this role.
Let’s drive success and innovation together at Parramatta Leagues Club!
Please note that only shortlisted candidates will be contacted and employment in this position is subject to a satisfactory criminal history record check, we thank you for your understanding.
Parramatta Leagues is an Equal Opportunity Employer.
