Digital Journey Optimisation Manager
- We are committed to providing the best digital experience for our customers by creating connection with customers through relevant and contextual messaging across a range of digital assets
- You are an optimisation specialist with a passion for usability and conversion drivers
Do work that matters
As a Digital Journey Optimisation Manager you will be responsible for designing and delivering digital customer journeys that are presented to customers through the CommBank app, NetBank and the CommBank.com.au platforms. You will leverage your digital experience, analytics & expertise to identify breakpoints in our digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers.
You will be in a Chapter supporting your development and success in the role whilst working in a Squad within a Crew focused on improving & optimising a part of the digital customer journey. Your focus will be on supporting digital experiences as required for your assigned Squad within the Retail Bank.
This role supports the In Life and Retention squad for the Retail Bank Everyday Banking domain, with a focus on engagement and retention campaigns, tagging specs and digital analytics. The role spans across a range of Everyday Banking products – personal transaction accounts, personal deposits and Travel Money Card.
On any given week you will
- Work closely with marketing, data and digital UX partners to design and develop digital experiences for the CommBank app, NetBank and the CommBank website that support acquisition and engagement.
- Manage the end-to-end delivery of key digital campaigns, including A/B testing and personalised messaging, from ideation, hypothesis creation, influencing creative, identifying success metrics and outcomes, to execution, post-live testing, monitoring, reporting and analysis. All using tools such as Adobe Experience Manager, Adobe Target and Adobe Analytics, supported by the Adobe Experience Platform.
- Monitor results and performance metrics, web analytics and customer insights across the relevant portfolios to ensure performance is in line with forecast
- Prepare management reporting, deep-dive analysis and presentations to communicate business and customer outcomes and inform business decisions
- Create digital behavioural segments for campaigns using Real-Time Customer Data Platform and Adobe Analytics, and do additional A/B testing using Adobe Target
- Support project delivery of features and services by using data to inform priorities; as well as ensuring ongoing reporting and optimisation can be achieved with tagging and Adobe Analytics dashboards.
We are interested to hear from people who have
- A clear customer focus with proven channel and stakeholder management experience
- Exceptional communication, influencing and negotiating skills
- Strong analytical and financial acumen – Adobe Analytics experience is highly regarded or a similar application used to extract useful insights from digital data
- Proven ability to identify new business opportunities and deliver and own a strategy from inception through to execution.
- Hands on experience with conversion optimisation platforms (such Adobe Target and Adobe Audience Manager)
- Flexibility to balance work between strategy and hands-on technical tasks
If this role sounds like you – Apply now!
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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Advertising End Date: 18/01/2025
