A Bit About Us
EventsAir is a leading provider of award-winning event management software to organizers of in-person, hybrid and virtual events.
As a technology leader with a long 30-year heritage in the event-tech industry, our platform and services are trusted by more than 1100 professional event planners globally. Capable of supporting small corporate events to large multi-faceted conferences and exhibitions, EventsAir has been used for some of the world's most demanding events including the Rugby World Cup, London Olympics and Birmingham Commonwealth Games.
Having secured major investment from private equity firm, The Riverside Company, EventsAir is continuing to expand and accelerate its global presence in the event-tech marketplace, and we invite you to be part of this extraordinary journey.
The Product Marketing Manager (GTM) Opportunity
Are you ready to make an impact in the dynamic world of event technology? As the Product Marketing Manager (GTM) at EventsAir, you’ll play a key role in bringing our innovative products and features to life for customers worldwide. You’ll have a laser focus on launching new products, features, integrations and services.
This role is about more than just strategy – it’s about taking ownership. You’ll work closely with cross-functional teams, including Product, Sales, Marketing, and Customer Success, to deliver successful launches, drive adoption, and achieve measurable business growth.
If you’re proactive, results-oriented, and excited to take ownership of initiatives that make a real impact, this role offers the perfect opportunity to thrive in a collaborative and innovative team.
Key Role Responsibilities and Accountabilities
Go-to-Market Strategy
- Develop and execute high-impact go-to-market (GTM) plans for new product, feature, services and integration launches and updates, ensuring alignment with strategic revenue goals.
- Collaborate with product, sales, and marketing teams to identify market opportunities that will drive customer acquisition, revenue growth, and retention.
Sales Enablement
- Develop sales tools and resources that directly impact sales success, including pitch decks, value propositions, case studies, playbooks and ROI calculators.
- Train sales teams to effectively communicate product value, address objections, and close deals, enhancing sales velocity and win rates.
- Ensure sales teams have the knowledge and resources to upsell and cross-sell, maximizing customer lifetime value (CLV).
Campaign Planning and Execution
- Partner with marketing team to create integrated campaigns that drive awareness, lead generation, and revenue growth.
- Develop product-focused content, such as webinars, blogs, and whitepapers, that supports customer acquisition and retention efforts.
- Monitor and optimize campaign performance, ensuring initiatives deliver measurable business results such as pipeline growth and increased conversions.
Performance Measurement
- Define and track KPIs to measure the revenue impact of product marketing efforts, including customer acquisition costs (CAC), lead conversion rates, and adoption metrics.
- Conduct post-launch performance reviews to assess how products contribute to revenue, customer acquisition, and retention goals.
- Use data insights to refine strategies and continuously improve business outcomes.
Market and Customer Insights
- Conduct market research and competitor analysis to uncover growth opportunities and areas for differentiation, feeding insights into product and marketing strategies.
- Gather customer feedback and insights to ensure products meet market needs and drive long-term customer loyalty.
- Anticipate customer pain points and trends to proactively position products as essential solutions.
What Will You Need to Be Successful in our Product Marketing Manager (GTM) Role?
Proven track record of delivering GTM strategies that drive measurable revenue growth and customer acquisition.
Expertise in developing sales tools and training programs that directly improve sales performance and customer retention.
Exceptional communication and collaboration skills, with a focus on delivering measurable business impact.
Strong project management skills to handle multiple initiatives that align with revenue and customer retention objectives.
Proficiency with tools such as CRM and analytics platforms (for example Zoho, HubSpot).
Strong analytical skills with the ability to link campaign outcomes to revenue growth and customer metrics.
It would be advantageous if you also have experience in SaaS, technology, or B2B industries with a focus on driving customer acquisition and retention.
What to Expect
Our marketing team are a friendly, social, and experienced group that values collaboration and creativity. We take pride in owning our individual functions while coming together to tackle projects as a united team, always leveraging each other's expertise.
From weekly lunch outings (the local Korean food truck is a favorite!) to our carefully curated snack corner, we know how to enjoy our time together while staying focused on delivering impactful results.
Why Become an AirStar?
- Fantastic flexibility: Embrace true work-life balance with hybrid roles for everyone, regardless of your level or role. Need to manage the school run or attend a milestone family event? We've got you covered.
- Extra leave for the holidays: Three bonus days to bridge the festive season, so you can recharge with loved ones.
- Parental support: We provide extra maternity and paternity leave on top of statutory allowances, giving you precious time with your growing family. In difficult times, our compassionate miscarriage and stillbirth leave policies offer support when it’s most needed.
- Wellbeing assistance: Access expert counselling through our Employee Assistance Program anytime.
- Vibrant social culture: Quarterly socials on our deck (HQ perk!) with great food and even better company.
- Be a champion: We love to champion and promote causes close to our heart. Think: International Women’s Day, R U OKAY?
- Growth opportunities: Internal promotions, secondments, and career pathways across teams.
- Wellness perks: Healthy snacks, walking breaks, standing desks, and free flu shots at HQ.
- Upskill support: A $1,000 annual Learning & Development budget to fuel your growth.
- Work from anywhere: Two weeks per year to work remotely from wherever inspires you.
- Recognition that counts: Earn points and rewards through our employee recognition program.
Don't just be a star, be an Airstar!
Apply through the link if you think you have what it takes!
*Recruiters need not approach us, we got this!*
