About us:
We spend a third of our lives sleeping, so we thought we’d make it memorable. Sheet Society was dreamed up by Hayley and Andy Worley in 2017 after they thought the industry had hit snooze. Then once their kids arrived, they had a new understanding of what makes for a great night’s sleep.
We are a fast growing society of dreamers who are hardworking, passionate and slightly coffee obsessed.
About the Role:
This role reports to the Senior Performance Marketing Manager, within the Ecommerce & Digital team, and is part of our broader Marketing Department.
As the Performance Marketing Specialist you play a pivotal role in driving Sheet Society’s success through innovative performance marketing strategies.
Working closely with our Senior Performance Marketing Manager, you will be responsible for the execution, optimisation and measurement of our multi-channel digital advertising and performance program that delivers on revenue and business growth targets, through new customer acquisition and customer retention strategies that are delivered in a compelling and on-brand way.
It’s a fast-paced, dynamic and roll-up-your-sleeves role, with plenty of opportunity to create a long lasting positive impact.
Key Responsibilities:
Paid Advertising
- Develop and execute comprehensive Paid Search and Programmatic strategies to achieve growth and business goals, with a strong focus on ROAS
- Oversee and optimise paid campaigns across our key Performance Marketing channels including Google, Meta, TikTok, Pinterest and Microsoft, ensuring efficiency and effectiveness of campaigns in driving profitability
- Monitor and analyse campaign data to identify trends, opportunities, and areas for improvement
- Conduct in-depth keyword and audience research to drive targeted traffic and conversions
- Build and implement A/B tests, utilise results and data from tests to inform optimisation approaches and improve ROAS across performance marketing channels
Campaign Management
- Execute end-to-end campaign builds for seasonal and evergreen ads, complete with audience strategy and budget allocation
- Support and collaborate with the Marketing team members on monthly channel planning process for each performance marketing channel
- Support the Creative team with content creation, by providing channel and asset requirements for new product launches and seasonal campaign photoshoots
Reporting & Analytics
- Analyse and provide actionable insights to drive performance marketing optimisation
- Support and contribute to weekly Trade Reporting and monthly Campaign Retrospective reporting cadence within the marketing team, and wider Sheet Society business
Leadership
- Live and breathe the Sheet Society values - Good Humans, Driven Dreamers, Authentic Achievers and Support Crew
- Create a safe and open environment that fosters creativity - allowing for fearless innovation and ideation
- Build strong cross-functional relationships, both internally and with external agencies, to collaborate and influence key stakeholders
Skills & Attributes required for this role:
- You have 3 years of experience in a performance marketing or digital advertising role, digital agency experience preferred
- You have hands-on experience managing performance marketing channels (Google and Meta primarily), you know how to navigate the platforms, use the tools, understand how to maximise results and what content drives performance
- You have a demonstrated ability to optimise funnels across multiple platforms to achieve results
- You have strong reporting skills using various digital platforms and analytics including GA4, Google Ads and Meta Business Manager
- You are data-savvy, a stickler for details and love a good spreadsheet - you’re comfortable with numbers, statistics & analysing large amounts of data to identify trends, optimise campaigns, forecast & make decisions
- You have extreme attention to detail and are deadline oriented - ensuring channel briefs are clear and team milestones are being met
- You thrive in a fast-paced and changing environment
Why You'll Love It Here:
At Sheet Society, it’s more than a workplace, it’s a community. With that in mind, we’re committed to making sure our employees are as happy in the workplace as our customers are in bed. Which is why our perks include:
- Onsite parking and great public transport links to our head office in Brunswick
- Sweet Dreams Day - a day off on your birthday
- A fun social calendar, with Friday jolly-trolly celebrations
- Communal kitchen providing breakfast, all the snacks and lots of coffee
- Adaptable working arrangements with focus-day Wednesdays
- Career Development
- Generous staff discounts
- Dog-friendly office
- Two paid wellness days off per year
Our Values in Action:
Good Humans: We’re Good Humans, and we do our best to do good in business too. We bring our best selves to work, for our customer, team, and the world around us.
Driven Dreamers: We always innovate, and that goes beyond the bed. We push the boundaries to turn our dreams into your reality.
Authentic Achievers: We pull up our sleeves and get the hard work done, without the fuss. We know who we are, and we work to make the bed better — for everybody.
Support Crew: We’re committed to you, and your sleep. Whether it’s great product, or great service — and when things don’t go to plan, we’re here to make it right.
Ready to Join the Dream Team?
When applying be sure to include your resume and a cover letter that showcases why you're the ideal fit for the role.
Diversity makes us stronger. We’re looking to work with people of all genders, races, ethnicities, orientations, abilities, and disabilities, so if the above is of interest to you, then please throw your hat in the ring (or just your application, if you don’t like wearing hats).
Applications close end of day Sunday 9 February. Shortlisting of candidates will commence prior to this date, so please don’t delay submitting your application.
Let’s make every third of our lives spent in bed not just comfortable, but unforgettable. Hop on board and let’s shake up the world of retail together.
