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Marketing Manager Loyalty, Mindil Beach Casino Resort

Delaware North • Full-time • The Gardens, Northern Territory, Australia • 4w ago

The Opportunity

Delaware North Australia is expanding their Marketing team at Mindil Beach Casino Resort! We are searching for an experienced, talented and passionate marketing professional who is a driving force in loyalty marketing and ready for their next challenge.

The Loyalty Marketing Manager is responsible for developing, managing, and optimising loyalty and rewards programs that drive customer retention, engagement, and satisfaction. This role utilises customer data and insights to create personalised offers, rewards, and incentives that strengthen customer relationships and enhance brand loyalty.

You will ensure the loyalty program aligns with business objectives and communicate effectively with internal teams and external customers, contributing to revenue growth and customer lifetime value.

What we offer

THE CITY - Darwin is a tropical paradise with summer all year long. Just a few steps away from some of the most beautiful National Parks in Australia where hiking, camping or fishing take on a whole new meaning

THE OFFICE - A vibrant casino resort set amid 30 acres of tropical gardens and located right on the beach, just a three minute drive from the CBD

THE TEAM - We are focused on growing a team that enjoys each other's company and love creating the best work possible

TRAINING - Thanks to the Delaware North global network, we have access to thousands of online courses and resources

EXTRA’S - Employees are entitled to a complimentary meal every shift, complimentary parking, and generous discounts on spa treatments, dining and accommodation

What you will do?

Design and Manage Loyalty Program: Create and optimise a loyalty program to drive engagement, retention, and reactivation with tailored rewards for different player segments
Customer Segmentation: Use data to personalise marketing campaigns and offers for high-value and frequent players based on behaviour and preferences
Campaign Execution: Plan and execute loyalty promotions across multiple channels, collaborating with marketing and digital teams to ensure seamless delivery
Data-Driven Insights: Analyse program performance and customer behaviour to refine strategies and improve ROI, tracking KPIs like retention and spend per customer
Collaborative Integration: Work with internal teams to align loyalty initiatives with the overall casino experience, ensuring smooth execution across departments
Customer Communication: Develop engaging content to inform members about rewards, offers, and benefits, serving as the main point of contact for loyalty-related queries
Enhance Customer Experience: Improve customer journeys and touchpoints to increase satisfaction, value, and repeat visits
Competitive Analysis: Monitor industry trends and competitor programs to keep the loyalty program innovative and market-leading
Budget Management: Manage the loyalty marketing budget, ensuring cost-effective campaigns and reporting on performance to leadership
Continuous Improvement: Use insights and feedback to evolve the program, adapting

More about you

Marketing or loyalty experience in the gaming industry
Working knowledge of IGT Gaming System is highly regarded
Tertiary qualification in a marketing-related degree
Strong team management and leadership skills
Demonstrated analytical, organizational, and project management skills
An effective communicator with the ability to influence
Exceptional English language skills, both verbal and written
Creative, innovative. and results-driven
Ability to multitask and thrive in a fast-paced and demanding environment
Must be able to obtain an NT Casino Operative Gaming License

Who we are

Mindil Beach Casino Resort is the leading entertainment destination in the Northern Territory, offering over 600 gaming machines, exciting table games, and diverse dining options. As Darwin's exclusive five-star beachfront resort, with 152 luxury rooms and unique function spaces, we cater to every occasion. At Mindil Beach Casino Resort, you'll play a vital role in creating unforgettable experiences for our guests.