We’re Apparent, a full-service, independent agency made up of 170 thinkers, creators and solution-makers doing what we do best. One thing you should know about us: we’ve got an entrepreneurial spirit, and we know the work worth doing doesn’t fit into neat, tidy boxes. And neither should you, for that matter. Our warehouse space in Redfern is here for you to gather, make stuff you’re proud of and grow your strengths (even if they have nothing to do with your job description).
We punch well above our weight, with some of the biggest clients in the world on our roster, from tech giants like LinkedIn and IBM, to local icons like Tourism Australia and Cricket Australia. We exist to amplify our clients’ impact, shaping customer experiences and decisions through the integration of media, content and technology.
On any given day you can expect to cross paths with someone in strategy, brand, creative, content production, social media, UX/UI, technology and media planning and buying. Oh and dogs, too. You’ll definitely cross paths with adorable dogs.
The role
You will be responsible for connecting insights across culture and customers, shaping the strategic narrative and guiding channel plans and implementation approaches across both the B2B and Consumer landscape.
With a focus on driving excellence in the craft of planning, you’ll be responsible for:
- Planning Craft: Strong planning fundamentals with a clear pov on critical inputs and outputs, shaping the agencies approach to planning
- Strategic Leadership: Ability to unpack a client brief, distil the heart of task and lay out a clear pathway for how the agency can amplify our clients impact
- Analytical Skills: Ability to analyze data sets across campaign and business performance to derive compelling insights that will influence plans
- Technical Expertise: Hands on knowledge of industry and proprietary tools, guiding insights and strategic planning across customer, growth and channel
- B2B knowledge: Strong hold on marketing principles and theory with ability to apply where necessary
- Innovation: Innovate how we work, bringing new ideas and thinking frameworks to raise the product and enhance our implementation
- Partnerships: Embrace media partnerships, managing the strategic relationship when required, helping to shape bespoke content and outputs
- Mentorship: Mentor and support junior team members, providing training and expertise to uplevel overall thinking
- Champion: Champion and celebrate great work and ensure it is showcased internally and also externally through awards, trade press, conferences, etc.
