*This role is based in Launceston*
About us:
Founded in 1987, Tasmanian Walking Company (TWC) has been a pioneer in eco-tourism, offering guided walks in some of Australia’s most iconic landscapes. Over the years, TWC has expanded its offerings. In 2015, we expanded to the mainland and formed a partnership with the Australian Walking Company (AWC). In 2022, we introduced Guided by Nature, bringing our expertise to global destinations. At TWG, we are united by our passion for environmental sustainability, cultural integrity, and delivering extraordinary walking experiences.
About the role:
This is a 12 months full-time fixed-term position covering parental leave, set to start mid-June 2025.
Join The Walking Group (TWG), where for over 30 years, we’ve been guiding adventurers through some of the world’s most breathtaking landscapes. We’re looking for a Marketing Specialist to help us share these stories in a way that inspires wanderlust.
If you’re a storyteller with a passion for creating compelling content, this could be the perfect role for you!
What You’ll Be Doing
You will be the voice behind our adventures, ensuring that our brand presence remains as captivating as the landscapes we showcase.
Reporting to the Marketing Manager, your key responsibilities will include:
- Implement the multi-channel content strategy developed by the Marketing Manager, in line with the broader Sales and Marketing strategy
- Develop search optimised content across all websites, designed to drive organic search traffic
- Feed content that aligns with strategic content pillars to stakeholders including organic and paid advertising
- Use website content management systems to efficiently upload content
- Make updates to marketing collateral in programs such as InDesign and Canva
- Manage and organise visual library and distribute suitable content to partners as required
- Work in HubSpot marketing automation software to develop assets for campaign delivery
- Utilise HubSpot email marketing tools to design and develop content in line with the content strategy
- Have a good eye for detail when working with videographers and photographers to form detailed briefs, coordinate content shoots and organise talent that results in high quality and engaging deliverables
- Community management skills to assist with social listening while maintaining our brand voice working, closely with the Social Media Coordinator
- Develop content for itineraries and new walks, making adjustments as required in the Adobe Suite of products
- Support the Marketing Manager, and broader Marketing team with the delivery of projects
What you will bring
- Have experience in a marketing role, preferably within the tourism industry
- Have good working knowledge of social media advertisement trends
- Confident rapport building and business relationship management capabilities
- Self-motivated with a demonstrated capacity to work independently
- Exceptional written and verbal communication skills
- Experience using a content management system and marketing automation software (desirable)
- Excited and passionate about the multi-day walking industry as a whole
- Bachelor Degree in Business or Marketing (or other relevant qualification)
What’s in it for you?
- Established employee wellbeing program
- Family & friends discounts across our walking products
- Flexible work arrangements
- Opportunities for ongoing training, social and professional development events
- Exclusive pro-deals program for access to discounted adventure gear
If you’re ready to blend your love for marketing with the spirit of adventure, we’d love to hear from you!
How to Apply:
Please provide your current resume and cover letter explaining why you are interested in the position with Tasmanian Walking Company.
Tasmanian Walking Company is committed to fostering a diverse, inclusive, and respectful workforce and we strongly encourage applications from people of all genders, cultures and walks of life. Aboriginal and Torres Strait Islander people are encouraged to apply.
If you are passionate about the connecting people and driving business growth, then apply now and join our adventure family.
Closing Date: 9 April 2025
