Marketing Specialist – Transform Virtual Healthcare with Teladoc Health
Join the Global Leader in Virtual Healthcare Teladoc Health is revolutionizing healthcare, connecting over 50 million members across 175 countries with innovative virtual care solutions. In Australia and New Zealand, we partner with top insurers and employers to provide policyholders and employees with unique virtual health benefits. As the world’s largest provider of virtual healthcare services, our mission is to enhance lives through cutting-edge digital health solutions. Now, we’re looking for a dynamic Marketing Specialist to elevate our brand and drive engagement in the insurance and health sectors across ANZ.
About the Role
As our Marketing Specialist, you’ll be at the forefront of shaping our brand presence and engagement strategies. Working closely with the Commercial and Client Management teams, you’ll design and execute impactful marketing campaigns that increase awareness, drive utilization, and position Teladoc Health as a thought leader in digital health. This role will also support our Japanese business and work in collaboration with our commercial director in Japan. The support will mainly focus on engagement and website development. If you’re passionate about strategic marketing and want to make a real impact in healthcare, this role is for you!
What You’ll Do:
- Develop High-Impact Campaigns – Design and implement targeted marketing initiatives, including digital campaigns, webinars, and content creation tailored for insurance, superannuation, and employer markets.
- Boost Client Engagement – Work closely with the Client Management team to craft compelling communication strategies that foster strong relationships and service adoption.
- Strengthen Brand Presence – Manage our digital footprint, overseeing website updates, social media strategy, PR, and overall brand positioning in ANZ & Japan.
- Drive Thought Leadership – Develop insightful white papers, case studies, and market analyses to reinforce Teladoc Health as a leader in virtual healthcare.
- Lead Product Launches – Execute go-to-market strategies for new services, ensuring successful positioning and adoption.
- Deliver Engaging Events – Organize health promotion events to deepen engagement with clients and their members.
- Maximize Budget Impact – Oversee and optimize the ANZ commercial marketing budget to drive maximum ROI.
What You Bring:
- Proven Expertise – Minimum 5 years of experience in B2B or B2B2C marketing, ideally in insurance, superannuation, or healthcare.
- Strategic Thinking – A structured, scalable approach to messaging, content creation, and campaign execution.
- Digital Savvy – Proficiency in WordPress, Adobe Experience Manager, and a solid grasp of marketing technologies.
- Creative Problem-Solving – A proactive self-starter who thrives in fast-paced environments and delivers results.
- Strong Collaboration Skills – Ability to manage stakeholder expectations while fostering impactful partnerships.
Bonus Points For:
- Tertiary qualifications in Marketing or a related field.
- Experience in the NZ market or digital health/MedTech industry.
- Graphic design and video editing skills (a plus!).
Why You’ll Love Working Here:
- Flexibility & Work-Life Balance – Enjoy a hybrid work model with the option to work from home and our Melbourne CBD office.
- Competitive Package – Attractive remuneration tailored to recognize your expertise.
- Career Growth – Access to ongoing learning and development programs.
- Health & Wellness Perks – Complimentary access to Teladoc Health services, wellness days, and mental health support.
- Family-Friendly Policies – Paid parental leave to support work-life harmony.
- Recognition & Culture – Join a diverse, inclusive, and supportive team that celebrates achievements.
Ready to Shape the Future of Healthcare? If you’re a strategic marketer looking to make a real impact in digital health, we’d love to hear from you!
Apply now and be part of a team that’s transforming healthcare for millions worldwide.
Note: We do not accept unsolicited resumes or calls from recruitment agencies.
