Social Media Coordinator
About the Company
Marriott International portfolio of brands includes JW Marriott alongside 29 other Marriott brands. Marriott International is the world’s leading global hospitality company, with more brands, more hotels and more opportunities for associates to grow and succeed.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. It’s as simple as that. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy a true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can really pursue your passions in a luxury environment. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™.
About the role
Responsible for development and creation of all social media channels content creation and copywriting focusing on the resorts social media objectives. Promote awareness of brand experiences and activities internally and externally.
Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers. Welcome and acknowledge all guests according to company standards; anticipate and address guests’ service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Read and visually verify information in a variety of formats. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Supervisors.
Critical responsibilities:
Social Media
- Monthly Calendar creation planning aligning with brand and positioning strategy for hotel and destination. You will be responsible for telling the stories of the hotel through social media, ensuring that the monthly calendar is robust in telling stories, informing and inspiring guests under the guidance of the Director of Marketing. You will work with the different departments throughout the property to ensure that the goals of the hotel are being met throughout all owned social media channels including; Instagram x 3 (Resort, Citrique & Spa by JW), Facebook x 4 (Resort, Citrique, Chapter & Verse, Misono), and the Resorts LinkedIn profile.
- Copywriting, content selection and content planning to tell the story of the hotel whilst creating a cohesive feed.
- Upload monthly content calendar via Marriott approved software, ensuring the entire month’s content is uploaded before 20th of each month.
- Creating and designing ad hock social stories that are on brand and informative for reactive sales.
- Content creation including photography, videography and Instagram reels for real-time storytelling.
- Ensure that content is always up to date and relevant, flagging to the Director of Marketing when new content is needed.
- Creating Facebook events and offers for all Resort events and promotions.
- Reposting of user generated content and engagement under guidance of Director of Marketing.
- Always on social media presence of experiences and activities.
- Monitor and respond to engagement on all social activities and reviews, with personalised responses including Trip Advisor and Google.
Policies and Procedures
- Follow company and department policies and procedures.
- Ensure uniform, nametags, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
- Protect the privacy and security of guests and coworkers.
- Maintain confidentiality of proprietary materials and information.
- Perform other reasonable job duties as requested by Supervisors.
Guest Relations
- Welcome and acknowledge each and every guest with a smile, eye contact, and a friendly verbal greeting, using the guest's name when possible.
- Engage guests in conversation regarding their stay, property services, and area attractions/offerings.
- Address guests' service needs in a professional, positive, and timely manner.
- Thank guests with genuine appreciation and provide a fond farewell.
- Anticipate guests' service needs, including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.
Communication
- Prepare and review written documents (e.g., daily logs, business letters, memoranda, reports), including proofreading and editing written information to ensure accuracy and completeness.
- Exchange information with other employees using electronic devices (e.g., pagers and two-way radios, email).
- Answer telephones using appropriate etiquette including answering the phone within 3 rings, answering with a smile in one's voice, using the callers' name, transferring calls to appropriate person/department, requesting permission before placing the caller on hold, taking and relaying messages, and allowing the caller to end the call.
- Speak to guests and co-workers using clear, appropriate and professional language.
- Talk with and listen to other employees to effectively exchange information.
- Discuss work topics, activities, or problems with coworkers, supervisors, or managers discreetly and quietly, avoiding public areas of the property.
Working with Others
- Develop and maintain positive and productive working relationships with other employees and departments.
- Support all co-workers and treat them with dignity and respect.
- Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.
- Partner with and assist others to promote an environment of teamwork and achieve common goals.
Physical Tasks
- Enter and locate work-related information using computers and/or point of sale systems.
- Read and visually verify information in a variety of formats (e.g., small print).
Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance.
Successful Candidates will have:
•2 years experience in Marketing or Social Media
• 3-year degree from an accredited university in Marketing, Communications or Business Management
The Benefits
Enjoy the benefits of:
- Unlimited strategic development and career opportunities
- Generous accommodation and food and beverage discounts including all properties within the Marriott International group
- Recognition programs to keep you motivated
- The best hotel training opportunities provided
- Wellbeing and mindfulness programs to ensure you stay healthy
At Marriott, you can Be You - and that's what makes us a Certified Great Place To Work!
