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Field Marketing Manager, Western Australia

Red Bull • Full-time • Perth, Western Australia, Australia • 3w ago

Company Description

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in line with the global and Australian strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online and offline. They create and implement marketing initiatives, projects & events by leveraging the full Red Bull Marketing mix (sports, culture, media network, brand and consumer collecting) and are responsible for localising strategies for these parts of the business within their state. By tailoring plans to the local consumers and specificities they positively impact the heart of local consumers, ultimately leading to the successful development of the business & brand. The Field Marketing Manager is constantly out ‘in the field’ to make things happen and works closely with the sales teams within the state to ensure our efforts are driving market share growth.

Job Description

STRATEGIC DIRECTION & RIGHTNESS OF BRAND PRIORITIES

Localise global and national Red Bull priorities, strategies and the Red Bull philosophy in the field to build a local face of our global brand via a tailored state plan which talks to the local consumer needs.
Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution.
Be the regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the national teams, understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.
Be an active member of the state leadership team and define a state-based mission to win in your market and regions which includes marketing and sales tactics.
Work in conjunction with the regional sales team to build mental availability hand in hand with the physical availability within On Premise & Off Premise environments and ensuring the product is at arms reach in every field marketing activity.
Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.

MARKETING INNOVATION & PREMIUM EXECUTION

Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with excellence.
Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.
Select and negotiation the right 3rd party event program and execute with excellence.
Build a top-notch network and sustainable relationships with the key influencers of the region.
Incorporate Red Bull athlete activations in your plans and build smart 360 plans to amplify reach.
Foster a premium and aspirational local face of the brand on Red Bull’s local social media owned channels
Leverage the Event Vehicle program in the right way to excite & surprise consumers as well as having an impact on brand image and sales in the region.

ORGANISATIONAL CAPABILITIES & ENABLING STRUCTURE

Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Source, hire, train and manage a strong team of full time and casual team members who fit the brand & have a Red Bull attitude
Coach your team in an effective manner on the job, giving ongoing feedback to their key deliverables and conduct on-going performance evaluations.
Involve the local team in idea generation and capitalise on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.
Regularly assess and identify development needs of the team working closely with the Head of Field to help make it happen.
Identify and nurture key talent for the potential space-to-shine opportunity.
Train the regional team (including sales) on necessary brand strategies and relevant execution guidelines.

DRIVING EFFICIENCIES

Collaborate with the wider team to implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance.
Develop and manage the regional budget with the support of the line manager and national specialists when related to national projects.
Build smart and mutually beneficial partnerships by working with other brands, organisations and networks that bring added value such as expertise, networks, goods, budget or facilities.
Coordinate with agencies and specialised companies when outsourcing event logistics or services.

Qualifications

Tertiary educated. Must have experience within Marketing and preference is within sports and/or event marketing
Must have people management experience (direct line manager responsibilities)
Preferably, experience that includes partnerships with universities or managing a casual workforce
A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea
Knowledge within FMCG industry in Australia will be highly regarded

Additional Information

Thank you recruitment agencies, we will be recruiting this role directly.

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