Digital Content Specialist
Melbourne, Victoria
Marketing /
Full-time /
Hybrid
About Plexus
Plexus is transforming the legal industry with cutting-edge technology that empowers in-house legal teams to work smarter and faster. As we continue to expand our presence, we’re looking for a talented and strategic B2B Content Marketing Manager to drive our content initiatives and help elevate Plexus as a market leader in legal AI and tech.
About the Role
Are you a Digital Content Specialist who loves creating high-impact content that drives demand and brand awareness? As our Digital Content Specialist, you'll develop compelling content that engages our ideal customers through digital channels, boosts SEO, and fuels growth. This is the perfect opportunity for a rising content marketer looking to own projects, collaborate, and grow their skills in a fast-paced, innovative environment. You’ll collaborate with marketing, sales, and product teams to ensure our messaging resonates with the right audience. If you’re looking for a role where your content can make a real impact—we’d love to hear from you!
This role is open to either Melbourne or Sydney.
As our Digital Content Specialist, you will:
- Serve as the go-to content expert, crafting and executing content deliverables to support multiple facets of Plexus’ fast-growing technology and team.
- Develop top-of-funnel lead generation assets like e-books, whitepapers, and videos to drive engagement on LinkedIn and other key channels.
- Support sales-led growth (SLG) nurture flows, including landing pages, email campaigns, and collateral.
- Collaborate with the customer team on case study development, including interviewing customers and writing compelling narratives.
- Execute 10+ monthly SEO content deliverables.
- Manage product GTM and release communications.
- Support social and digital content calendars and engagement tactics.
- To engage and educate our target audience, continuously experiment with new formats, such as interactive content, video, explainers, and podcasts.
- Leverage AI and automation tools to optimize SEO and high-volume content while maintaining a human storytelling touch.
About you:
- 4+ years of experience in B2B content marketing, ideally in SaaS or tech businesses, focusing on demand generation assets, product marketing, and email marketing.
- A talented storyteller who can craft compelling content from scratch and adapt messaging for different ICPs and buyers.
- A big thinker and self-starter who can take initiative, generate ideas, and execute efficiently.
- Proven ability to manage multiple projects simultaneously and deliver high-quality content in a fast-paced environment.
- Strong collaboration skills and the ability to work cross-functionally.
- Knowledge of SEO best practices, digital marketing trends, and audience engagement strategies.
Why Join Plexus?
Take ownership: Manage processes and influence our growth goals.
Work at pace: We’re a growth start-up so we can build and iterate quickly.
Create difference: Identify and implement positive change.
Key role, massive impact: Be a key advocate and champion for us in the market.
Grow with us: Own your career path and influence Plexus' future.
Mentorship matters: Learn from a supportive and experienced manager.
Hybrid Work Model: Two days in, three from wherever!
Career development: Many of our team members have been promoted from within
Ready to make a real impact? We are! Apply now and let's rewrite the future of legal tech together.
Plexus is an equal opportunity employer. We welcome and encourage applications from all backgrounds, communities and industries, and are committed to having a diverse team who, together, will kick huge, exciting and impactful goals.
