About Cygnett
Cygnett started in 2003 from a small share office in the backstreets of Melbourne, selling cases for the very first iPod in Australia. 20 years on, Cygnett is now Australia #1 tech tools brand, with products across categories spanning from Power Banks to Cables, Phone Cases & Screen Protectors, Wall Chargers and more. You can now find Cygnett products in 7 continents and 42 countries.
Things you may or may not know
- The Cygnett product range is made up of over 130 tech tools
- Cygnett products can be found in over 3,000 retail outlets worldwide
- We dominated the Choice Awards for best mobile power banks
- We rate 4.8 and 4.9 on Google and Trust Pilot reviews
- We believe in giving back to our community, supporting several charities and organisations. Charities close to our heart include Share the Dignity, StKilda Mums (Our Village), Man Cave and the McGrath Foundation.
- We have really cool Cygnett t-shirts and hoodies!
Job Summary
This is a busy role suited to someone who has strong technical skills and is looking for somewhere to apply them. Support the Digital Manager in executing and optimising Cygnett’s digital growth strategy.
Acting as the operational backbone for all digital initiatives, you will ensure the seamless collaboration between internal and external stakeholders while driving key deliverables across the following focus areas:
- Website management
- Consumer loyalty
- SEO
- Paid digital advertising and
- Product reviews.
Responsibilities
This is a wonderfully interesting and varied role where you will be empowered to deliver across multiple areas of digital:
Website
Coordinate the backend of the website, ensuring seamless functionality, and maintaining the accuracy and consistency of all copy and assets displayed. Includes upload of product, brand assets, product reviews, pricing and eCommerce functionality:
- Working closely with the Digital Manager, coordinate the GTM website calendar to ensure all website content is created and goes live, according to GTM schedule.
- Undertake weekly Cygnett website audits and report on accuracy and consistency, as well as identify opportunities to improve UX.
- Audit key retailer websites for key launches and work closely with sales team to deliver best product and brand experience on retail websites.
- Management and upload of all Marketing digital assets on Sharepoint (Marketing Toolkit).
- Attend all WIPs with our digital agencies and capturing actions
- Coordinate the backend of the marketplaces, including the accuracy and consistency of all copy and assets displayed.
- Support order fulfillment on the AU website, working closely with eComm KAM.
- Coordinate all discount offers for brand partners.
- Continually upskill yourself in any advancements to key platform and software partners, including Shopify, Klaviyo, and Marketplaces.
Consumer Loyalty
Working closely with the Digital Manager, Marketing Comms and Design teams to coordinate the eDM calendar ensuring all eDM content is created and goes live, according to GTM schedule
Execute the eDM content calendar for brand and eComm, across each key region, including
- upload onto Klaviyo
- audience selection with A/B testing and tiered loyalty eDM campaigns
- sending out eDMs
- weekly reporting and insights into performance.
Support the Digital Manager with execution of loyalty strategy, including technical implementation of
- list segmentation
- email automation/flows
- rewards program
- reviews & research
- loyalty eDM program.
Manage & execute all eDM campaigns relating to both brand and sales, including the uploading, sending and reporting for each campaign. Working closely with multiple teams, including Design
Paid META & Google
Support Digital Manager across all work with agencies for all paid META and Google campaigns, including leading all discussions on the creation and implementation paid digital campaigns.
Product Reviews
Coordinate product reviews, including
- sending out product samples for review
- ensuring reviews are completed on time
- publishing reviews on Cygnett websites.
Qualifications & Skills
- Bachelor’s Degree in Digital Marketing
- 1-3 years experience in digital marketing
- Strong copywriting skillset
- Experience with digital platforms, including Shopify Premium, Klaviyo, Okendo and Yotpo.
- Deep curiosity around the customer with proven experience in leveraging research, data and insights to develop strategies to meet customer needs and change behaviours.
- Familiarity with reporting tools (e.g., Google Analytics, Google Ads, etc.) and ability to analyse data to optimise campaigns. Excellent communication skills
- Ability to coordinate multiple projects simultaneously with competing deadlines
- Strong critical thinking and problem-solving skills
- Ability to prioritise responsibilities and work well under pressure
- A strong attention to detail cannot be overstated
Personal Qualities:
At the end of the day, we all just want to do our best work and go home to spend it with our family, friends and loved ones. We want to hire nice people. If you are keen to do a good job, want to be treated with respect and treat others with respect, and love our products, then we will all be one happy bunch!
What we offer our talented team:
Apart from a collaborative team who are passionate about our top-quality products, we can offer you:
- Purchased annual leave
- Bring your dog to work
- Career break for up to 3 months
- Free apparel e.g. Tshirts, hoodies to save you thinking about what to wear
- Individual career success planning if you are invested in your career
- Hybrid working AND flexible working
- Giving back days
- Staff freebies and major discounts – buy our products at cost
And more!
Cygnett is an Equal Opportunity Employer. We believe that diversity is vital to our ability in providing our clients with the best possible solutions and welcome applications from all those with rights to work in Australia.
