Join the Melbourne Market Authority (MMA) as a Marketing and Events Coordinator and play a pivotal role in enhancing our communications, marketing initiatives, and stakeholder engagement. We are seeking an enthusiastic, creative, and dedicated professional to help drive our messaging and produce compelling content that resonates with diverse audiences including industry, community, government, and business sectors. This role offers the chance to develop your marketing skills comprehensively, contributing significantly to MMA’s reputation and outreach efforts.
Key Responsibilities:
Content Development:
- Craft and curate engaging content across all social media platforms.
- Collaborate on the weekly newsletter and assist in producing various MMA publications such as correspondence, online content, news articles, presentations, annual reports, brochures, and documentation.
- Create dynamic short video pieces to support communication goals.
- Conduct regular market floor visits to gather insights (e.g., seasonality, new products) to inform campaigns and PR strategies.
- Design and implement advertising strategies including signage and digital displays.
Marketing:
- Manage updates and maintenance for the Melbourne Market website and app, ensuring consistent application of MMA’s brand across all platforms.
- Aid in the creation of both internal and external marketing materials.
Events Management:
- Plan and execute both internal and external events, promotions, and engagements.
- Collaborate with the customer service team to facilitate the onboarding of new market buyers, including organizing tours and introductions to key vendors.
Who We’re Looking For:
- A dynamic marketer with at least 1-2 years of experience, ideally with a background in communications, marketing, or a related field.
- A creative and proactive individual with a deep understanding of social media trends and the ability to generate engaging content.
- Someone who thrives in a collaborative team environment and is keen on using their skills to drive the team’s marketing and communication efforts forward.
Essential Skills:
- Proficient in creating and editing video and photographic content
- Basic graphic design skills with tools like InDesign and Canva.
- Ability to write creative briefs, translate ideas into compelling stories, and organize detailed social media strategies.
- Analytical skills to evaluate social media insights and other data.
- Excellent written and verbal communication, organization, grammar, and proofreading skills.
Desirable Qualifications:
- Experience with graphic design and video editing tools such as Adobe Premiere Pro, Photoshop, InDesign, and Illustrator.
Work Schedule:
- This role requires flexibility to work early shifts (6 AM starts) 2-3 times per week to engage actively with the market community.
