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Senior Digital Marketing Specialist

BruntWork • CONTRACTOR • Remote (NZ) • 1d ago

Senior Digital Marketing Specialist

BruntWork is a leading remote outsourcing company that specializes in connecting companies with top-tier talent from around the world.

AU and NZ only

This is a remote position.

Role Name: Senior Digital Marketing Specialist

Client Timezone: Australia/Sydney (flexible)

Client Overview

Join a rapidly growing e-commerce innovator revolutionizing the children’s sleep industry across Australia and New Zealand. This venture-backed company is disrupting the traditional bedding market with specialized sleep solutions for kids, combining cutting-edge e-commerce practices with premium product offerings. With successful market presence established and ambitious growth plans including future retail expansion, this represents an exciting opportunity to join a company at a pivotal growth stage.

Job Description

As Senior Digital Marketing Specialist, you’ll own the complete digital marketing strategy for a fast-growing e-commerce brand, directly impacting business growth across two major markets. This role offers exceptional autonomy and the opportunity to shape the digital presence of an innovative brand in the children’s products space. You’ll have direct access to leadership, manage substantial marketing budgets, and be incentivized based on performance outcomes. This position combines strategic thinking with hands-on execution, perfect for a digital marketing expert ready to make their mark in a growing organization.

Responsibilities

Develop and execute comprehensive paid social media strategies across multiple platforms
Lead all paid search initiatives including campaign creation, optimization, and budget management
Create and implement data-driven audience targeting strategies
Own the organic social media presence, including content strategy and community engagement
Drive e-commerce conversion optimization through multiple digital channels
Manage and optimize marketing budgets across platforms to maximize ROI
Develop and maintain performance reporting frameworks
Collaborate with leadership team in strategic planning sessions
Execute A/B testing and optimization strategies
Identify and capitalize on new digital marketing opportunities

Requirements

Proven track record in e-commerce focused digital marketing
Expert-level experience with Facebook Ads, Google Ads, and other paid social platforms
Demonstrated history of driving measurable e-commerce conversions
Strong analytical skills with experience in data-driven decision making
Ability to work independently while maintaining clear communication with stakeholders
Experience managing substantial marketing budgets
Strategic mindset with excellent problem-solving abilities
Flexible availability for key team meetings in Australia/New Zealand time zones
Background in D2C or e-commerce businesses preferred
Performance-driven mindset with focus on measurable results