Our Company
Changing the world through digital experiences is what Adobe’s all about.
We give everyone—from emerging artists to global brands—everything they
need to design and deliver exceptional digital experiences! We’re
passionate about empowering people to create beautiful and powerful
images, videos, and apps, and transform how companies interact with
customers across every screen.
We’re on a mission to hire the very best and are committed to creating
exceptional employee experiences where everyone is respected and has
access to equal opportunity. We realize that new ideas can come from
everywhere in the organization, and we know the next big idea could be
yours!
The Opportunity
As a Principal Product Marketing Manager for the Customer Journey
Management team, you will work with cross-functional teams, including
product management, sales, regional and global marketing, engineering,
customer success, finance and business development to drive product
marketing activities critical for retaining and growing market share for
B2C Customer Journeys portfolio in the Japan & Asia Pacific (JAPAC)
region. Work in a collaborative manner with the global product marketing
teams as well as regional product marketers representing other parts of
the Adobe Experience Cloud portfolio.
You will lead efforts to define go-to-market strategies for the Customer
Journeys portfolio that drive new customer growth as well as retention and
expansion within the existing install base of Adobe Journey Optimizer,
Adobe Campaign and Adobe Target accounts. You will help Adobe customers
drive personalisation at scale for their consumers with a market leading
customer engagement platform that supports both brand-initiated campaigns
as well as customer initiated individualised journeys across inbound and
outbound channels of engagement. You will actively participate in the
strategic development and execution of product go-to-market, as well as
marketing programs to enable effective selling, align product positioning
with industry trends and product advancements, and increase brand and
product awareness through thought leadership activities. You seek
opportunities to be strategic, produce results, and receive recognition
for outstanding work.
What you'll Do
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Develop, lead & implement Adobe’s B2C Customer Journeys portfolio
go-to-market strategies in JAPAC
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Critically evaluate new growth opportunities for the Adobe Journey
Optimizer business in APAC.
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Play a significant part in regionalising messaging, offerings, product
collateral, and assets to communicate the value of Adobe Journey
Optimizer, Adobe Campaign and Adobe Target.
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Lead regional product & major feature launches & field acceptance
for JAPAC.
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Work closely with Adobe’s Regional and Global Marketing organisation to
develop strategic programs that drive demand and pipeline.
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Collaborate with PR, AR, corporate marketing, and events teams on
product launches and partner integration activities to drive regional
awareness and demand.
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Broaden Adobe’s position as an industry leader with vision through the
creation of white papers, blog posts, and articles.
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Work with business development and product management to influence
product developments and integrations based on changing market dynamics
and emerging opportunities.
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Present thought leadership, use cases, customer stories and value
propositions of the Customer Journeys portfolio at industry events,
conferences, and analyst and media briefings
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Serve as market-facing subject matter authority for the product and
engage with key customers as company representative
Requirements
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BS/BA (MBA preferred) with 15+ years of overall experience having 8+
years of relevant B2B SaaS Product Marketing experience, ideally in the
customer engagement, experimentation, omnichannel marketing, email or
mobile engagement space.
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Experience Co-/Owning a sales target, and implementing tactics at all
sales stages to drive pipeline & achieve new bookings targets as well
as drive retention in existing install base accounts.
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Data driven, with a strong test and learn demeanor and ability to think
out of the box
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Knowledge of the digital marketing landscape and the ability to stay
current on the changing market
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Proficient in market research and how to apply research and data to
inform marketing strategies
- Shown success in dynamic and highly matrixed environments
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Strong experience leading cross-functional multidisciplinary teams to
launch high-impact business initiatives
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Strong ability to frame issues, drive appropriate analyses, and make
clear, impactful recommendations
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Outstanding analytical, verbal, and written communication skills
- Excellent program management skills
- Highly collaborative work style
- Global cultural awareness and experience with global teams
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Ability to travel regularly in APAC and occasionally to the US (United
States)
- Multiple regional Asian languages an advantage
Adobe is proud to be an
Equal Employment Opportunity
and affirmative action employer. We do not discriminate based on gender,
race or color, ethnicity or national origin, age, disability, religion,
sexual orientation, gender identity or expression, veteran status, or any
other applicable characteristics protected by law.
Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have
a disability or special need that requires accommodation to navigate our
website or complete the application process, email
accommodations@adobe.com
or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has
policies in place to ensure that we do not enter into illegal agreements
with other companies to not recruit or hire each other’s employees.
