WHO ARE WE?
Smiling Mind has been at the forefront of mental wellbeing innovation for over 12 years, helping minds thrive with evidence-based tools and resources. We’re proud to have impacted the lives of millions of people globally.
Our mission is Lifelong Mental Fitness. We aim to create generational change in mental health, providing proactive tools and programs that help every mind thrive. So far, we’ve reached more than 8.6 million people through our renowned mental fitness app and more than 12.8 million young people through our app and school based programs - but this is just the beginning.
ABOUT THE ROLE
An incredible opportunity to be at the core of the team who deliver some of the world’s leading mental health and wellbeing tools to millions of people globally, at a pivotal time in the organisation's history. Smiling Mind is expanding from mindfulness to a broader suite of programs that enable mental fitness and overall wellbeing. Our primary impact audiences are primary school aged children and the adults that support them (parents in the home and teachers in schools), whilst also delivering adjacent programs for the general adult population.
We are looking for a creative, talented and organised Marketing & Content Coordinator to play a crucial role in delivering brand driven marketing and communications activities. This role will focus on boosting brand visibility and sentiment across multiple channels, particularly digital and social media, while also building awareness of our products and services. This position involves managing the creation of high-quality, audience-focused content that adheres to best practice and the latest market and channels trends.
The Marketing and Content Coordinator, reporting directly to the Marketing & Communications Manager, will play a key role in executing our marketing strategy at a tactical level.
This role will manage creative development through collaboration with internal staff, stakeholders and agencies. The Marketing and Content Coordinator will be responsible for monitoring marketing and communications tactical performance and using data to drive continuous improvement. This role requires strong organisational and time management skills to ensure that activities are delivered on time, align with briefs, stay within budget, and to the highest quality.
WHO ARE YOU?
We are looking for someone who is both impactful and dynamic! You’ll be at the heart of Smiling Mind's mission to drive positive change in mental health. You will be:
- A strategic communicator who takes a thoughtful approach to marketing and communications, ensuring that Smiling Mind's messaging aligns with its objectives and enhances its brand presence.
- Skilled in storytelling, with the ability to capture and convey Smiling Mind’s story through various formats, aiming to inspire and engage key stakeholders.
- A creative, with the ability to create compelling content and digital design that resonates with diverse audiences, across various channels with a strong focus on social media and digital marketing.
- Able to forge strong relationships with internal and external stakeholders, to positively influence collaboration on various projects and initiatives.
- Comfortable with change and uncertainty, you are adaptable and resilient in the face of shifting priorities and focus areas.
- Extremely organised and skilled in meeting deadlines, with the ability to manage and prioritise your workload effectively.
- Inquisitive, with a high degree of curiosity. Able to research in order to create unique, compelling content from key insights and performance reports.
- Able to analyse and interpret data effectively to inform decisions and effective solutions.
- Able to work independently and possess strong initiative.
YOUR SKILLS & EXPERIENCE
- 4 + years experience in digital marketing and content creation, ideally in a digital, health promotion / agency setting with a focus on social media.
- An awareness of preventative mental health's role in youth development and eagerness to learn more.
- Experience managing external agencies throughout content development and marketing
- Proficiency in Adobe Creative Cloud, Keynote, PowerPoint, Sketch, and Squarespace. Experience using technology and AI to support content creation and project management.
- Experience in creating reports, plans, presentations, and other marketing materials.
Bonus points if you have:
- Familiarity with Google Suite, Notion, Asana, HubSpot, and Squarespace.
- Experience with photography, animation, video production, and editing.
- Knowledge of accessible design principles and their application.
- Experience in start-up or scale-up environments.
- Degree or postgraduate qualification in Communications, Copywriting, or Marketing.
WE LOVE PEOPLE WHO HAVE
- A belief in the purpose and philosophy of Smiling Mind - that we can achieve generational change in mental health by focusing on building mental fitness skills in young people and the adults that surround them
- A desire to have a positive impact on the world – particularly through behaviour change and learning design
- The ability to blend agility and pace, with the rigour required to deliver impactful health services
- A growth mindset and willingness to learn
- Attention to detail, accountability, and ability to work to timelines and manage competing tasks
- A warm, friendly, collaborative, and engaging approach
- Alignment to our values
We're a friendly and highly driven small team with a big dream so expect to be surrounded by people who are passionate about changing the future generations of Australians. 'Smart Hustle' is a state of mind in a not-for-profit, but we are certainly not your standard. Smiling Mind is a high growth, fast paced organisation more akin to a tech start-up than what you might perceive a not-for-profit to be like.
Our people have tenacity, creativity, and resilience in spades, meaning we punch well above our weight, working together as a tight knit team to achieve great things.
You will be supported to succeed, but encouraged to use initiative to get the job done, will be challenged to perform at your very best, and in return get the opportunity to learn from inspiring and skilled team members achieving life changing results for our community.
Other perks include a hybrid work environment, your birthday off each year, a wellbeing day to recharge and reset each quarter, salary sacrificing and a Collingwood based warehouse office which is most definitely dog friendly.
Smiling Mind is a child safe organisation and is committed to ensuring the safety and wellbeing of all children, at all times. All offers of employment are subject to satisfactory background checks including, but not limited to, Working with Children Check and Referee Checks.
We are committed to creating a workplace that promotes mutual learning, respect, dignity, cultural openness and an appreciation of differing perspectives and backgrounds. We encourage applications from all people regardless of age, gender, ethnicity, cultural background, or sexual orientation. It is our goal that Smiling Mind continues to evolve as a culturally safe and welcoming organisation to Aboriginal and Torres Strait Islander children, young people, families, and communities. Aboriginal and Torres Strait Islander people are encouraged to apply for this position.
