Learning Links is a not-for-profit charitable organisation that has been supporting children’s learning, development and wellbeing for over 50 years.
The Marketing Coordinator is a driven and proactive marketer who is motivated to learn and develop their skillset. Reporting to the Marketing Manager, they support the execution of our product and service marketing plan, and overarching brand and communications strategy through direct promotion and creative content development across a variety of channels, including social media, email marketing, websites and events. The purpose of the role is to support growth of our essential services and learning programs for parents and professionals and communicate Learning Links’ story and purpose in a meaningful way.
Day to day you will be:
- Supporting the Marketing Manager and General Manager, Brand and Communications to implement the integrated marketing plan and help drive growth to our services and products
- Working collaboratively with product and service teams to develop new content, suitable for a variety of channels (written, digital assets, collateral and videos)
- Planning and developing regular email campaigns and newsletters and supporting the development of strategic automated email journeys
- Supporting reporting and optimisation of digital content performance
- Supporting the planning, development and implementation of organic social media content and advertising campaigns in line with key organisational priorities and content strategy
- Supporting the implementation of product and services campaigns and customer engagement activations
- Support in developing, implementing and monitoring metrics to assess the effectiveness of our marketing campaigns
- Identify opportunities to gain insights through social media, feedback and digital marketing activities to better understand the needs of key audiences
- Supporting website content development
- Supporting with event collateral and set up
- Providing support for audience insights, surveys and reporting
- Supporting other marketing projects and tasks, as required
Your benefits:
- We are a strengths-based organisation (using Gallup Clifton Strengths). You will receive support and coaching to play to your strengths every day.
- Learning Links has a warm, supportive and welcoming culture
- Competitive salary and not-for profit salary packaging up to $18,549 to reduce your pre-tax income.
- Hybrid, flexible work arrangements, with work from home days.
- Variety at work with exposure to a wide range of different programs, services and marketing initiatives.
- An exciting and well progressed strategy for organisational growth, that the marketing and communications team plays a pivotal role supporting.
- EAP services including access to career support, manager assistance, mental health and counselling services, nutrition/ diet advice, financial counselling, legal assistance etc.
About you
- A degree in Marketing, Communications or Digital Media.
- At least 1-2 years’ experience in digital marketing, communications or a similar role, or demonstrated understanding and application of digital marketing and/or communication strategies.
- Experience with social media strategy, email marketing, web content management system and other digital technologies.
- Strong written communication skills and attention to detail.
- Passion for producing engaging content including digital assets, design templates, videos, copy and other resources.
- Strong interpersonal skills and stakeholder management.
- Proven planning and organisational skills and the ability to manage competing priorities.
- Confident using Canva or Adobe Creative Suite (Indesign, Photoshop, Illustrator).
- Confident in using the Microsoft Office Suite: Word, Excel and PowerPoint.
- Experience using Wordpress or similar CMS (desirable).
- Experience using Campaign Monitor or similar email platform (desirable).
- Experience using Facebook Ads Manager.
- Must have access to a car and be able to travel between our centre locations and events as required.
About Learning Links
Learning Links’ vision is to create a community where all children who face difficulties with learning are understood and supported to reach their full potential.
A team of passionate professionals is at the heart of Learning Links, working tirelessly to make this vision a reality. They are dedicated to providing high-quality, evidence-based support in literacy, numeracy, mental health, and speech and language development, and fostering inclusive learning environments where every child can thrive.
The organisation directly supports over 6,000 children each year through its five Learning Centres and programs in over 130 schools, and thousands more indirectly by building the capacity of parents, educators and professionals to offer support at home and in education settings.
We value diversity and inclusion and the unique contribution that every one of our team make.
Child safety is top priority for us, and we are a child safe organisation. You will be asked to undergo a Police check and Working with Children Check. For further information about Learning Links and a Position Description please click on the link to the careers page.
Please include a cover letter along with your resume.
