About you
You are a multi-channel Marketing Manager with B2B experience, who is comfortable with owning, developing, planning and executing, high-performance marketing campaigns. Mere “Brand awareness” is NOT enough for you. Your mission is simple: generate exhibitor and sponsor interest, and drive visitor acquisition, attendance, and retention for high-profile industry events.
You love getting under the skin of your product, creating a measurable impact, and smashing goals. You understand that launching a campaign is just the beginning and know where to push and pull to optimise things at both the strategic and production level.
You are “hands on”. When deadlines are tight, you can prioritise and excel. When deadlines are loose, you’re learning and supporting your marketing teammates. You don’t need a heavy hand to make sure your work is done on time and to the highest of standards. Subpar work is unacceptable not just to us, but to you as well. You’re easy to work with and truly a team player. You contribute to the positive atmosphere in the office and enjoy coming to work each day.
What you'll do
- Strategy - Work closely with the Group Marketing Director and Event Director to develop and deliver the marketing strategy and annual plan for your event
- Campaign - Execute data-driven, multi-channel marketing campaigns for your event in line with the marketing goals and brand guidelines
- Audience development - Constantly look for ways to grow the audience database using demand generation, data acquisition, partnerships and other creative methods
- Optimisation - Identify ways to segment audiences and build communication triggers to increase engagement and drive lead generation, event registrations, and visitor attendance
- Copywriting – Be the voice of your event by writing compelling and persuasive marketing copy that inspires action
- Create an impact - Manage the creative/design process for marketing material, including update and development of existing materials plus the creation of new material
- Partnerships – Identify, engage and collaborate with event partners (associations, exhibitors, sponsors, speakers, etc) to develop cross promotional campaigns to grow your database and boost visitor attendance.
- Be the authority – Own your brand and be the go-to and primary point of contact for all customer and market insights, and marketing activities for your event.
- Goal setting & measurement - Set short and long-term goals with Group Marketing Director, measure success, report and iterate across marketing channels to ensure we're surpassing targets
- Share wins & takeaways - Communicate accurate and timely weekly reports on the performance of your marketing initiatives to show team and management.
You have experience in:
- Multi-channel B2B marketing
- Creating highly effective and well-thought-out marketing plans
- Managing and implementing all aspects of the marketing mix
- Stakeholder (internal and external) management
- Working with data and developing insights for reporting and improving customer experience
Your must-haves:
- Organised, determined and self-driven with a ‘can-do’ attitude
- Results-focused, able to clearly demonstrate success via proven metrics
- Strong copywriting skills
- Meticulous attention to detail
- Analytical, data-driven, and highly structured approach to decision-making
- Ability to convey information and ideas clearly and succinctly
- Proactive, initiating attitude – you take action to accomplish objectives and goals beyond what is required
- Can manage multiple projects and meet deadlines consistently
- Strong tech skills and systems management (e.g. experience working with CRM and CMS platforms, databases, email marketing and marketing automation software)
Note: To be considered for this role, you must have the right to live and work in Australia. Only shortlisted candidates will be contacted.
