Are you a data-driven digital marketing wizard?
The Performance Marketing Specialist plays a vital role in supporting the Performance Marketing team to achieve its goals. This role is responsible for driving revenue growth and customer acquisition through the execution and optimisation of paid digital marketing campaigns. This role involves collaborating closely with the team to ensure campaigns are running smoothly and effectively, while contributing to the overall performance marketing strategy and achieving company goals.
About Canstar
At Canstar, we are dedicated to helping consumers make informed financial decisions. As one of Australia’s leading financial comparison sites, we provide insights, tools, and guidance to help people find the best products for their needs.
What You'll Be Doing:
- Campaign Management: Assist in the day-to-day management of paid search and social media campaigns across platforms such as Google Ads, Microsoft Ads, and Meta Ads to drive revenue growth and desirable ROI outcomes.
- Data Analysis: Support in data collection and analysis to identify trends and opportunities for campaign optimisation.
- Reporting: Monitor and report on key performance metrics including CVR, Revenue, Profit, ROI and other business measures of success.
- Ad Creation: Assist in the creation and optimisation of ad copy and visuals.
- Keyword Research: Support keyword research and expansion for paid search campaigns.
- Campaign Optimisation: Conduct ongoing optimisations, A/B testing and analyse campaign performance to optimise campaign ROI.
- Administrative Tasks: Handle administrative tasks such as invoice processing, tracking campaign budgets, and maintaining campaign documentation.
What you'll bring:
- Proven track record in delivering ROI-positive campaigns.
- A deep love for data analysis and a knack for storytelling with numbers.
- Advanced spreadsheet skills to manipulate data with ease.
- A commercial mindset focused on driving revenue and profit.
- Excellent communication and interpersonal skills.
Bonus points for:
- Experience in the financial services industry.
- Knowledge of affiliate marketing.
What’s in it for you?
At Canstar, we value our people and offer a range of benefits to support your professional and personal growth.
Flexible work environment: Enjoy the freedom to work remotely and from our modern office spaces with our hybrid work model.
Career development: Access to continuous learning opportunities, professional development programs, and career pathways.
Health and wellbeing: A wide range of health benefits, wellness programs, and initiatives to support your mental and physical wellbeing.
Collaborative Culture: Work with a supportive and diverse team that values your contributions and encourages new ideas.
HOW TO JOIN THE TEAM
If you're ready to take your digital marketing career to the next level and be a part of a dynamic team that values creativity, innovation, and excellence, we'd love to hear from you! Please click apply now and ensure that your CV and cover letter has been uploaded to your profile.
Recruitment Agencies: We politely ask that you refrain from contacting our People & Culture team or hiring managers directly. Canstar does not accept any unsolicited referrals from recruitment or job placement agencies.
