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Regional Marketing Specialist (Australia and New Zealand)

Smappee • Full-time • Sydney, New South Wales, Australia • 1w ago

Description

Smappee stands for Smart Appliance for Energy Efficiency. At the core of everything we do, we aim to facilitate energy efficiency in an innovative, easy, and fun way. Our cutting-edge technology empowers businesses and individuals to take control of their energy consumption, reduce costs, and contribute to a sustainable future. We're on a mission to make energy management smarter, more efficient, and environmentally friendly. Our offering focuses on energy management solutions and electric vehicle charging. With a global reach and a dynamic, rapidly expanding team, we're driving innovation and sustainability to power a brighter future.

We are seeking a dynamic Marketing Specialist for the Australian and New Zealand markets, who will play a crucial role in driving regional marketing initiatives focusing on multi-channel lead generation, PR activities and events.

This role is ideal for a dynamic and proactive individual with a strong understanding of the local market and a passion for sustainability and energy efficiency. You will work closely with local distributors, large installers, and the regional sales team to execute marketing strategies that align with Smappee’s global goals while catering to the specific needs of the Australian and New Zealand market.

Key Responsibilities:

You drive growth marketing efforts, including list building, content creation, and campaign execution (email campaigns, social media, paid advertising, cold calling) tailored to the Australian and New Zealand market.

You prepare a content longlist based on regional news and trends, and revise and localize global content to ensure relevance and impact in the local market.

You help build targeted media list and contacts.

You act as local media contact, localize press releases.

You scout and evaluate potential trade shows and manage Smappee’s participation, ensuring maximum exposure and lead generation.

You plan and execute local partner events to strengthen relationships with key stakeholders.

You develop and implement co-marketing initiatives with local distributors and large installers to boost brand visibility and sales.

You lead the marketing onboarding process for large partners and customers, ensuring they are fully integrated and aligned with Smappee’s brand and offering.

You act as the main point-of-contact for the regional sales team, delivering marketing support and ensuring seamless alignment with the global marketing strategy and brand guidelines.

You regularly communicate with the HQ marketing team to ensure local strategies are aligned with global objectives and to share insights from the Australian and New Zealand market.

You manage local social mediaplanning and community management as the role evolves.

Requirements

You have a minimum of 3 years' experience in B2B(2C) marketing, with a focus on growth marketing and regional execution.

You have a strong understanding of the Australian and New Zealand markets.

You have excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.

You have strong communication skills, both written and verbal, with the ability to liaise effectively between regional and global teams. You have strong copywriting skills.

You are proactive, self-starter attitude with a passion for sustainability and energy efficiency.

You have the ability to create use cases from local success.

You have strong organizational skills to coordinate training sessions with the team.
You are willing to travel in order to attend trade shows or other commercial events.

Benefits

At Smappee we believe in a modern, dynamic, flexible work environment and culture where you can be yourself and truly inspire people to contribute to a better planet.

What can you expect exactly?