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Social Media Manager /Content Specialist

Australian Paramedical College • Full-time • Gold Coast, Queensland, Australia • 1w ago

About Us

Australian Paramedical College (APC) is Australia's leading provider of vocational education in pre-hospital care. We are proud to deliver in-demand industry skills to grow and support Australia's healthcare network.

We go above and beyond to ensure the quality of our graduating students, who become leaders in their industry, working as private sector medics, patient transport officers or continuing further university study to become state paramedics.

We have nationwide reach across both students and industry employer partners, and our expansive and high-quality training facilities, student support and training teams are unmatched in the sector.

We strive to innovate and use evidence-based data to ensure we deliver industry-leading training and outstanding support to our students.

About the Role

As Social Media Manager/Content Specialist, you'll support APC's marketing initiatives, focusing on social media management, content creation, and campaign execution. You will collaborate with internal teams and external vendors to ensure consistent, high-quality marketing across platforms.

Key Responsibilities

Drive APC's social media presence, staying ahead of trends and ensuring our platforms consistently engage and inspire our audience. You will not only post content but will also analyse performance, adjust strategies as needed, and create an ongoing dialogue with followers, ensuring they feel connected to the APC brand.
Create high-quality, visually compelling content for digital platforms, in alignment with brand guidelines. Strong graphic design and basic video production skills are essential to capture the essence of our brand and appeal to prospective students.
Write engaging and persuasive content, crafting clear, impactful messages across various channels. You'll need to adjust your tone and style to fit the platform and audience, ensuring that every piece of content resonates and drives engagement.
You’ll need to collaborate effectively, bringing ideas to the table and helping to execute campaigns that are aligned with APC’s marketing goals. Managing multiple tasks with precision and ensuring that all deliverables are met on time.
You’ll oversee the planning and promotion of marketing events, such as community engagement activities and career expos. Success here means being detail-oriented, able to juggle logistics, promotions, and post-event reporting. Additionally, monitoring and managing APC’s online reputation by responding to reviews and fostering positive engagement will be essential to building trust and credibility in our brand.

About You – What you will bring

Success as a Marketing Coordinator at APC will require a blend of creativity, technical proficiency, and strategic thinking. The role is dynamic and multifaceted, where you must balance day-to-day operational tasks with long-term marketing strategies. To truly stand out, you’ll need to bring energy and passion to the role, always looking for ways to innovate.

Bachelor’s degree in marketing, communications or a related field
Strong copywriting skills, with the ability to craft persuasive and engaging content
Strong graphic design and video editing skills, combined with proficiency in tools like Adobe Creative Suite, Canva, or Final Cut Pro
Highly organised, with the flexibility to pivot when needed.
Strong project management skills - keeping campaigns on track while maintaining a high level of quality and attention to detail.
Effective Communication and Teamwork
Analytical Thinking and Data-Driven Decision making

What We Offer

Competitive Salary - your hard work will be rewarded with a competitive salary.
Flexibility - Work-life balance is important to us, and we offer options for remote work.
Supportive Team Environment - you’ll be joining a friendly and collaborative team that values each other’s contributions and celebrates successes.
Ongoing Development: We believe in continuous learning, offering ongoing training and support to help you grow in your role.
Recognition & Rewards: We value our team and show our appreciation through celebrations, awards, and more.

If you're ready to take on a challenging, rewarding role in a fast-growing company, this is your chance to make an impact!

Apply Now!

Apply today if you believe you meet the criteria and are ready to join our fantastic team!

To learn more about Australian Paramedical College, visit https://apcollege.edu.au

Thank you for considering APC; we look forward to reviewing your application. Due to the high volume of applications, only shortlisted candidates will be contacted.

Australian Paramedical College is an equal opportunity employer, and we encourage all applications. We are committed to hiring a diverse workforce and sustaining an inclusive work environment.