Oriental Merchant is a leading importer and distributor of authentic Asian groceries, supplying major supermarket chains such as Coles, and Woolworths and Independent stores with brands familiar throughout Asia Pacific. We are proud of what we have achieved in growing Asian food categories in Australia as well an international portfolio in New Zealand, Europe, Canada, Japan and the UK.
We are looking for a Marketing Assistant to join our Marketing-Home Brand team and you could be what we are looking for!
Primary Function:
The Marketing Assistant performs a variety of Marketing support services, particularly in the planning and development of brand development and marketing initiatives.
Responsibilities:
Marketing Support:
- Support the Assistant Manager, Marketing in planning and development of brand footprint/architecture, product development roadmap and brand positioning for assigned portfolio of brands and new product line up.
- Contribute to annual Marketing Plan including assessment of current brand’s performance, competitive analysis, marketing campaigns and new product launches.
- Monitor and deeply analyse competitor brand’s sales performance and pricing benchmarking of their products.
- Analyse and review the brand’s portfolio, new product extension and channel mix for future expansion plans.
- Conduct and leverage market research findings for decision-making in formulating brand strategies.
- Assist in brand communication planning and execution of advertising campaigns with external working partners such as creative and media agencies.
- Develop and prepare briefs for new packaging design, new product development and new advertising campaigns.
- Gather and analyse data using AC Nielsen, Aztec, Quantium and IRI database.
- Conduct market visits to monitor and report competitive activities and own brand performance at store level.
- Liaise with internal stakeholders such as sales and trade marketing team to understand channel dynamics and sales execution activities
- Coordinate with local marketing team on preparation and execution of below the line activities such as in store sampling, merchandising, event and trade promotion
- In close co-operation with the Trade Marketing team, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
- Assist in preparation and presentation of business review to senior management team as and when required.
- Track, analyze and report the results of events and marketing campaigns.
- Provide regular brand tracking information to monitor market performance, brand performance against KPI's, budget tracking
- Maintain an efficient and proper coordination, administration and tracking of A&P across all assigned brands.
- Assist in identifying new business and promotion opportunities in relation to Asian Food service channel, e.g. restaurant, café etc.
- Perform other tasks assigned by the Assistant Manager, Marketing as required.
What You'll Need to Succeed:
- Full Australian working rights
- A degree in Marketing, Business, or a related field.
- Proven experience in a similar marketing role within the FMCG industry.
- Strong understanding of market dynamics and consumer behaviour
- Excellent project management skills with the ability to meet deadlines.
- Adept at data analysis and reporting.
- Outstanding communication skills and creative flair.
- Proficient in Microsoft Excel, PowerPoint, and Word
- Passionate about learning and self-improvement
Benefits of working for Oriental Merchant:
Other than joining a company that is a leader in the FMCG industry, and can provide you with a wealth of experience and knowledge to enhance your skills, you will also get access to
Free on-site parking
Discounts on company products
Discounts on gym memberships
Corporate discounts across a various number of businesses including Bridgestone, Adidas and more!
If you are ready to further your Marketing career then please click ‘APPLY NOW’
*At Oriental Merchant, the security of our employees and candidates is a priority. Recently, we have been made aware of certain unauthorised individuals falsely presenting themselves as recruiters as part of online scams or phishing attempts. We will never request sensitive information such as your bank account information, money or any personal information for visa sponsorships during the application and interview process.
If someone asks you for sensitive information, we strongly advise that you assume that individual is not affiliated with Oriental Merchant. Some things to watch out for:
• We will never request payment from you to process employer sponsored visas of any kind. Employer sponsored visas is something Oriental Merchant unfortunately do not currently facilitate for candidates.
• Slightly altered or unprofessional email addresses. Oriental Merchant’s Australian based HR team/management only corresponds from email addresses with the domain ‘@oriental.com.au’.
• Vague job requirements or job descriptions. Most of our open job opportunities and descriptions can be found on our company website https://au.orientalmerchant.com/careers/
If you would like to verify who you are speaking to please reach out to <hr@oriental.com.au> before providing any information.
