Main Purpose:
The Sales and Market Analyst is primarily accountable for:
• compiling, analysing, and reporting comprehensive sales data to inform strategic decision-making; and
• monitoring and evaluating competitive activity, customer trends, and market dynamics to provide actionable insights that guide the sales and marketing teams.
Knowledge Skills and Abilities, Key Responsibilities:
Workplace Health & Safety
As a worker;
- Take reasonable care and personal responsibility for your own health and safety.
- Take reasonable care that your acts or omissions do not adversely affect the health and safety of other persons.
- Comply, so far as you are reasonably able, with any reasonable instruction and training that is given.
- Co-operate with any reasonable policy or procedure relating to health, safety or environment at the workplace that has been notified to you.
- Immediately report all injuries in the workplace to your supervisor.
- Report all hazards to your immediate supervisor.
Quality Management System Compliance
- Comply and support the Quality Management system in all aspects of your role.
- Adopt and implement the principles of continuous improvement in all aspects of your role.
- Ensure the awareness of customer requirements (internal & external) are promoted throughout the business.
- Review, monitor and provide feedback on the effectiveness of the quality management system.
- Engage, support and continuously improve communication processes that support the quality management system and provide positive outcomes for the business, customers and key stakeholders.
KEY RESPONSIBILITIES:
- Compiling, analysing, and reporting sales data
- Monitoring and analysing competitive activity, customer, and market trends
- Providing actionable insights to guide the sales and marketing teams
- Forecasting demand, revenue, and expenses
- Determining sales potential and making recommendations
- Preparing detailed reports on consumer behaviour, competitors' activities, outcomes, and sales
- Monitoring customer bases and identifying new ones
- Working with the marketing team to inform and develop marketing strategies
SKILLS & COMPETENCIES:
Requirements:
- Tertiary qualifications in Business Administration, Marketing, Economics, Data Analytics, or a related field.
- Ambition to progress to Sales management level
- Strong computer and analytical capabilities
- Experience in preparing and presenting detailed reports on sales, consumer behaviour, and market trends.
- Proven experience in compiling and analysing sales and market data.
- Excellent verbal and written communication skills for reporting and presenting findings.
- Ability to convey complex data insights in a clear and actionable manner.
- Strong ability to analyse complex data sets and extract actionable insights.
- Self-motivated, confident and capable of engaging at all levels
- Ability to identify value enhancing opportunities
Key Relationships and Department Overview:
Internal :
- Commercial co workers
- Credit and Finance
- Marketing implementers
- Terminal/Operations Staff
- Sales Support
- Head Office Personnel
External:
- Existing and New Customers
- Suppliers
- Business Groups
- Networks
- Marketing company
