Our Social Media and Content Creator will be responsible for the production of content for social media marketing (including video content) and search engine optimisation plus more in a fast-paced, dynamic marketing environment.
You will be responsible for owning and executing the social media strategy across Australia and New Zealand (with more markets to come!!) with passion and enthusiasm. You will live and breathe all things reels, posts, stories - a frequent scroller and creator with an eye for engaging and quality content!
What you'll be doing:
Organic Social Media & Content Marketing
- Work with the Head of Marketing and Technology and wider Marketing team to create the Australian and New Zealand social media strategy that works to meet defined business goals
- Create social media plans and posts for the brand, including creative, copy and shortform video, differentiating our brand from competitors
- Create and execute a plan to engage the front line for generating content and sharing the brand on social platforms
- Stay on top of social media and content trends and algorithm changes, always keeping in mind the impact of these for our brand and social media strategy
- Monitor and respond to comments and messages received through social media channels on behalf of the brand
- Write long-form copy for blogs, advertorials, press ads and more
Paid Social Media Marketing
- Support the Digital Marketing Specialist to come up with ideas for paid social media marketing campaigns for our brand or partner marketing campaigns, including assisting with copy and creative execution
- Identify the best opportunities to boost organic posts following a set budget
- Identify and propose opportunities to work with influencers
Reporting & Management
- Track performance of content and audience growth
- Provide comprehensive social media reporting and insights
- Use reporting to develop insights into campaign effectiveness and actively contribute to improving both data use and content to drive awareness and conversion through our social media channels
- Confidently answer questions on organic social media performance if asked by senior management teams
- Contribute to post-campaign reporting
Who you are:
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You're a creative digital native with an infectious passion for social media storytelling
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Your smartphone is your canvas, and you have an intuitive understanding of what makes content scroll-stopping and shareable
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Your creative toolkit is versatile – whether it's crafting clever copy, shooting engaging short-form videos, or designing eye-catching graphics, you do it all with flair and precision. You're as comfortable creating a viral reel as you are writing a compelling blog post
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Numbers excite you as much as creative concepts, and you can confidently discuss social media metrics with both your team and senior leadership
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You thrive in a team environment, working seamlessly with marketing colleagues and front-line staff to source authentic, engaging content
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Minimum one year experience in a content marketing role
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Marketing degree desirable
What you'll Enjoy:
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
** Please advise your leader before applying **
