Position Overview:
Be responsible for creating and executing marketing strategy, annual plan and marketing activities for Stanley Australia & be marketing and brand guardian and consultant for New Zealand with an aim to continue to build up the premium brand position and support aggressive business growth.
Key Responsibilities:
BRAND MARKETING
- Develop and implement marketing strategy and annual plan for Australia to support aggressive business growth
- Develop impactful marketing campaigns to increase brand/new product exposure & consideration, and driving traffic to relevant EC platforms & DTC
- Manage brand-owned social media to continue to drive brand engagement
- Drive & explore community marketing to reach targeted consumers and drive engagement.
OTHERS
- Provide local consumer insights to APAC PD/Marketing team
- Manage and control marketing budget
- Manage & coach agencies
Other key partners for interaction: Australia Sales leader, Australia EC manager, Australia Key account manager, APAC marketing – brand & trade; APAC product development, GM of APAC, external brand/trade marketing agencies, and retailers/distributors
Skills and Experience:
- Proven track record driving multiple streams of work – from brief through creative development to execution
- Knowledge and insight of local market and consumer needs; knowledge and experience of local mechanism and platforms (social media, website, blog and etc.)
- Experience managing people, agencies, and budgets
- Strong collaborator, result/solution-driven, resilient, effective communicator both verbal & written
- Ability to extract insights from multiple data sources, and make informed, strategic recommendations
- Possesses a genuine passion for brand story-telling
- Past experience working for Global brands with frequent communication with overseas cross functional teams is a plus
Education and Requirements:
- Bachelor’s degree in business, marketing, literature, or related field
- More than 7 years marketing experience, preferably with consumer goods/lifestyle brands/sport goods background, with a specific emphasis in brand strategy, digital/social media marketing, marketing campaigns, trade marketing or agency roles
