Our company is a well-known provider of a diverse range of training programs designed to help people get better qualified to help them secure better jobs. Based in Lidcombe, and servicing the western area of Sydney, the company has good working relationships with more than 200 different job search agencies and has been working in this field for more than 20 years.
We need a professional Marketing Specialist to help us continue to expand the market. As a Marketing Specialist, you will play a pivotal role in driving our brand awareness, engaging our target audience, and supporting lead generation and revenue goals for us.
Key Responsibilities:
- Conduct market research to gain insights that inform content creation tailored to our target audience's needs and preferences.
- Develop and implement marketing strategies to achieve the company's goal of business growth.
- Co-ordinate and execute diverse marketing activities, encompassing direct marketing, digital marketing, traditional advertising, media relations, and social media to promote company’s course.
- Create and manage content across all owned channels, including social media, websites, and CRM to ensure brand compliance and driving conversion, retention, and advocacy.
- Proactively seeking creative ways of raising our profile in our key markets to generate revenue and strengthen our brand position.
- Stay up-to-date with marketing trends, emerging technologies, and best practices to drive innovation and amplify marketing impact.
Qualifications and Experience:
- Bachelor's degree in Marketing, Communications, Business or a related field
- Ideally 3 to 5 years of proven experience in a similar role
- Exceptional communication, presentation, and interpersonal skills.
- Highly organized, detail-oriented, proactive, and adaptable to dynamic work environments
- A passion for staying updated on marketing trends and technologies
