We're looking for a Data Scientist to join our Brand Science team and provide strategic insights, measurement, and optimization for a large brand marketing budget. In the role, you'll be part of and collaborate with a cross-functional team consisting of marketing, research, media and creative. As a member of the brand science team, you will not only be able to perform complex analyses exploring our large and rich dataset, but also shape marketing and measurement strategy. You'll play a big role in finding opportunities to help the marketing function scale as we develop the global Uber brand.
You will be the DS lead for APAC, responsible for measurement and optimization of all brand marketing in the region. Beyond designing measurement and experimentation plans for campaigns, you will analyze effectiveness data across campaigns, understand customer behavior to inform campaign tactics, and perform ad hoc analysis to address overarching questions.
Problems we’re working on include:
- How long can we run a creative asset before it hits diminishing returns due to wear out?
- What is the long-term impact of brand marketing and can we quantify it?
- What is the most effective way to target users of strategic interest?
- What are the most signal-rich proxies to use for optimization?
The ideal candidate combines deep experimentation knowledge with outstanding stakeholder management skills and strong business acumen to help align learning agendas with strategic priorities. You are skilled in translating a stakeholder’s questions into a data-based analysis or experimentation plan, clarifying the question we want to answer and identifying the right data to answer exactly that question.
The Impact You'll Have:
- Design measurement and optimization for a large brand marketing budget, using a toolset ranging from experimentation to survey-based methods and causal inference.
- Work closely with our media, research and marketing teams to develop actionable customer insights and recommendations to guide high level marketing strategy and inform improvements through the course of the campaign lifecycle.
- Leverage rich internal databases to mine patterns on winning marketing tactics and understand customer behavior to inform marketing briefs.
- Collaborate closely with Applied Scientists to leverage causal inference models for advanced campaign measurement and optimization.
- Tackle open-ended questions about marketing effectiveness, interaction effects, incrementality & related topics.
- Regularly present insights and learnings to executive leadership.
The Experience You'll Bring:
- 3+ years of experience with SQL, Python or R, and data visualization.
- Demonstrated understanding of and experience with experimental design.
- Ability to translate data science findings into business and marketing strategy.
- Excellent communication skills to understand stakeholder needs, set expectations around feasibility, translate business challenges into research questions, and present findings to non-technical audiences.
- Intellectual curiosity and a demonstrated ability to provide thought partnership to executive stakeholders.
Preferred Qualifications:
- Familiarity with causal inference and econometrics techniques to measure the incrementality of marketing campaigns.
- Experience identifying and adapting to imperfect data.
- Understanding of capabilities offered by publishers including ad products, brand lift and measurement solutions.
- 3+ years of paid media experience (ie. Programmatic, Facebook, Paid Search, Youtube, Audio, etc).
- Someone who is willing to contribute new ideas and articulate them to a variety of business partners and not just execute on existing ones.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.
