Reporting to the Chief Growth & Partnerships Officer (with a dotted line to the Chief Operations and Product Officer), this role focuses on ensuring IFS (and all its services and products) is positioned deliberately and consistently in market whether that be branded assets, social media content, published reporting/proposal or speaking engagements/events. The Marketing Specialist also has a key role in encouraging and supporting the business’s adoption of new technology, including creating content, supporting appearance and branding consistency, and championing technology integration.

About IFS

IFS’ purpose is to help Australians retire with dignity, security and confidence. We use our deep expertise, innovative thinking, collective ownership and scale to empower our partners. We keep the member at the heart of everything we do, and we do the right thing – always. We provide consulting, service design and operational solutions to profit to member super funds addressing their member education, financial advice and unpaid super needs.

The IFS Values and purpose are integral to how we work every day. They act as a moral compass, a framework for decision making, and guide our day-to-day behaviours as we work to achieve success.

About the role

We are seeking a Marketing Specialist to implement key initiatives in branding, content, and event management. This role involves the management and maintenance of websites, LinkedIn, and associated platforms to uphold and enhance our brand identity. You will audit and preserve brand assets, create and curate high-quality marketing materials, and develop a centralized library of collateral aligned with our style guide. By integrating AI, automation, and technology, you will drive innovation, enhance operational efficiency, and ensure cohesive brand messaging across all channels.

As the focal point for Content Publishing and Events, you will implement content strategies to advance business objectives and employer branding. Key responsibilities include publishing newsletters, discussion papers, and public-facing materials, as well as planning and executing high-profile events such as our annual advice conference and stakeholder engagements. Furthermore, you will support client engagement by conducting satisfaction surveys, drafting business proposals, and ensuring the effective operation of our CRM systems, including facilitating staff training on AI-driven tools.

Additionally, you will leverage AI and analytics to deliver market insights, monitor industry trends, and secure media coverage to support client growth. Your aptitude for managing budgets, maximizing ROI, and streamlining workflows will be instrumental in advancing our strategic goals and strengthening market positioning.

About you

Qualifications and experience:

Post graduate qualifications in Marketing or related specialty
5 years + in generalist marketing
Experience in graphic design, content development and/or social media, essential
Experience in professional services marketing within a B2B environment essential
Experience in Financial Services, Financial Planning, Debt Recovery, Superannuation would be highly regarded

Skills:

Must be technologically savvy with a strong interest in seeking out, implementing and embedding AI, automation and technology in all aspect of professional sphere
Content Management Systems such as WordPress to maintain website and intranet content
Highly proficient in Microsoft Office, in particular Word and PowerPoint
Previous experience in a range of digital platforms such as Mail Chimp, Survey Monkey and LinkedIn
Strong written and verbal communication and influencing skills essential
Ability to write in various styles and voices essential to produce a wide variety of content and collateral suitable for unique and specific audiences

Key Attributes:

Enthusiastic, energetic, with a can-do attitude
Highly organised with exceptional time management skills and the ability to multitask
A self-starter who loves continuously improving particularly within a AI and digital environments
Confident working independently and as part of a team
Impeccable attention to detail
Builds positive and professional relationships with key stakeholders within the business and with external parties such as key vendors.

IFS is an equal opportunity employer and take staff wellbeing seriously. We work Hybrid with corporate in-the-office days Tuesday, Wednesday and Thursday.

If this sounds like you then please apply now.

Applications Close Friday 11 April 2025.

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Marketing Specialist