Fantastic career opportunity to work for Victoria’s most influential business organisation
Manage the go-to-market strategy development for new product launches
CBD head office location with flexible and hybrid working options available

Are you a strategic thinker with a passion for driving product success? Do you thrive in a dynamic environment where your creativity and commercial acumen can make a real impact? If so, we have an exciting opportunity for you!

About us

We are the most influential, independent business body in Victoria with over 100,000 members and clients. Our members choose us because we’re trusted experts in HR and workplace relations, training, international trade, workplace health, safety and wellbeing, and policy development. Our team of 200 people thrive on putting our members first in everything we do – from providing exceptional customer service to advocating for their interests to all levels of government. The Victorian Chamber of Commerce and Industry works for the success of our members, business and Victoria.

About the role

As the Product Marketing Manager, you will be responsible for developing and implementing go-to-market strategies and managing the end-to-end processes for launching new or redefined products and services. You will assess commercial feasibility, repackage existing products, and define compelling value propositions. Your role will involve close collaboration with senior managers and various departments to ensure alignment and successful execution.

Key responsibilities include, but are not limited to:

Go-to-Market Strategy Development:
Develop comprehensive strategies and project plans for launching new or redefined products and services.
Assess commercial feasibility and define value propositions.
Launch Planning and Execution:
Create detailed launch plans, coordinate with cross-functional teams, and oversee marketing campaigns and promotions.
Project Management and Stakeholder Engagement:
Collaborate with senior managers and various departments to ensure alignment and effective execution of go-to-market plans.
Market and Customer Research:
Conduct market research to identify customer needs and trends, analyse data for product roadmaps and marketing strategies, and conduct post-launch evaluations.

Key Selection Criteria:

Over 3 years’ experience in product marketing within a small business, startup, or service-based company.
Bachelor’s degree in marketing, business, or a related field.
Understanding of market research techniques, digital marketing, and go-to-market strategies.
Proven track record of successful product/service launches.
Strong analytical mindset and experience in data driven decision making.
Demonstrated commercial acumen and a strong desire to drive revenue growth.
Excellent communication, presentation, and stakeholder engagement skills.
Strong project management experience with the ability to manage multiple priorities.

Why Join Us?

At the Victorian Chamber of Commerce and Industry, we offer a dynamic and supportive work environment where you can make a significant impact. We value accountability, collaboration, curiosity, and excellence. A competitive salary and incentives, along with a range of employee benefits will be offered to the successful candidate. Join us and help shape the future of Victorian businesses!

Apply Now!

If this sounds like you, click apply now. Applications are to be addressed to Sophie Tzelepis, HR Advisor which includes a succinct cover letter addressing an example of a new product or service launch you have managed including results achieved. Application will close 21 October, or earlier if we receive a significant response – so please apply as soon as possible.

Please note that the successful applicant will be subject to a satisfactory police check as a pre-condition of employment.

Victorian Chamber of Commerce and Industry

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