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Engagement Campaign Specialist

Kayo Sports & BINGE • FULL_TIME • Remote (AU) • 3d ago

Engagement Campaign Specialist – Kayo Sports & BINGE

Are you an experienced CRM specialist with a passion for customer engagement in the TV/Media industry?

Join our Customer and Revenue team to drive the commercial success of our streaming products Kayo Sports & BINGE! We are seeking an Engagement Campaign Specialist who will be responsible for building and executing customer engagement communications across Kayo Sports & BINGE. You will utilize various channels, including Email, SMS, Push, and In-App notifications, to develop both automated and tactical campaigns aimed at increasing customer engagement and satisfaction.

You’ll have the opportunity to make a significant impact in a fast-paced environment while collaborating with passionate individuals who share your love for entertainment and sports!

Key Responsibilities:

Build, test, and execute automated and tactical campaigns across multiple channels (Email, SMS, Push, In-App notifications) to enhance customer engagement across Kayo Sports & BINGE
Support the design and delivery of campaign workflows for our A.I. driven decisioning program.
Manage the campaign processes from build to implementation, gathering requirements for campaign briefs, understanding journey flows and manage turnaround times with internal and external teams
Work closely with stakeholders to ensure campaign use cases are designed, tested and rolled out within our marketing automation platform according to best practice
Monitor campaign activity and deliverability and contribute to our test and learn strategy.
Ensure consistency and optimization of creative assets across all channels, maintaining high-quality standards.

Qualifications and Experience:

2+ years of experience in a similar CRM role (TV, Media industry highly desirable)
Experience with CRM and marketing automation platform Braze
Strong data-driven marketing skills, including experience handling data sets and campaign tracking.
Basic knowledge of HTML for email design and experience in campaign execution and optimization.
Sound understanding of databases and data-driven marketing, and competent in handling data sets.
Strong communicator and team player, with the ability and confidence to present and influence stakeholders, collaborate effectively and to build strong relationships
Detail-oriented with a commitment to accuracy and consistency, and able to adapt to changing priorities in a fast-paced environment.
Love for Entertainment, Sport, Media landscape - we’re big believers in knowing the product and knowing the customer

At Kayo Sports and BINGE, you’ll be part of a vibrant team that values creativity and innovation. You’ll have the opportunity to make a significant impact in a fast-paced environment while collaborating with passionate individuals who share your love for entertainment and sports. If you’re ready to take your career to the next level and drive customer engagement like never before, we want to hear from you!

If you have any questions, please contact Mary Bredin from the Talent Acquisition Team.

A note to recruitment agencies - we have this role covered. There is no need to get in touch, we do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.