South Australian Tourism Commission Job reference: 643320
Location: 5000 - ADELAIDE
Job status: Long Term Contract
Eligibility: Open to Everyone
Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best. Together we are making a difference so South Australia thrives.
The Digital Marketing Coordinator is responsible for coordinating and undertaking digital marketing activity to drive traffic to southaustralia.com and drive leads to South Australian tourism operators and industry partners.
The Digital Marketing Coordinator will support the Digital Marketing & Optimisation Manager in improving and optimising the digital customer journey for consumers on southaustralia.com and other SATC owned websites. The Digital Marketing Coordinator will support key optimisation projects by assisting with the analysis of digital metrics, conversion rate optimisation (CRO), search engine optimisation and personalisation of both on- and off-site messaging. Working closely with the wider Digital Marketing team, the position will also ensure tourism products are effectively featured across digital platforms, and will develop and maintain a collaborative working relationship with tourism operators to maximise the number of tourism products featured on southaustralia.com.
Working alongside another Coordinator, the Digital Marketing Coordinator will also assist in the coordination of always on paid performance media across domestic and global markets, including collaborating with media buying agencies and various teams within the organisation.
Key Responsibilities of the role include:
- Coordinating and undertaking digital marketing activity to drive traffic to southaustralia.com and drive leads to South Australian tourism operators and industry partners
- Improving and optimising the digital customer journey for consumers on southaustralia.com
- Analysis of digital metrics, conversion rate optimisation (CRO), search engine optimisation and personalisation of both on- and off-site messaging
- Assist in the coordination of always on paid performance media across domestic and global markets, including collaborating with media buying agencies and various teams within the organisation.
A wide range of additional benefits are available at SATC including:
- Purchased Leave Entitlements
- Hybrid working arrangements – 2 days work from home offered
- Opportunity to join a fun and active social club
- Annual Calendar of Wellness events
- Mental Health First Aid Training
- Annual skin checks and flu vaccinations
- Casual Fridays
- Staff recognition and service awards
- Access to a free and confidential employee assistance program
This position is offered as a Non-executive contract for a 5-year term.
The South Australian Public Sector is committed to building a diverse workforce, ensuring equitable opportunities for all, and fostering an inclusive culture where everyone belongs, and their uniqueness is valued.
Applications consisting of a resume and cover letter are to be directed to Elisha Kendrick, Digital Marketing & Optimisation Manager, at the South Australian Tourism Commission.
Enquiries can be directed to People and Culture on 08 8429 4561.
Applications close: 31/12/2024 5:00 PM
